Social Media Manager

$58,543 - $64,342/Yr

Biomedical Statistical Consulting - Philadelphia, PA

Full-time - Mid Level

Remote - Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

We are seeking a highly skilled and experienced Social Media Manager to join our dynamic team at Biomedical Statistical Consulting LLC. The successful candidate will be responsible for developing and implementing a comprehensive social media strategy that engages and grows our audience across various platforms. This role will involve creating and curating content that drives brand awareness, fosters brand loyalty, and aligns with our marketing goals. The Social Media Manager will play a crucial role in enhancing our online presence and ensuring that our messaging resonates with our target audience. In this position, you will manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. You will develop and implement a content calendar that showcases our brand's personality and voice, creating engaging and informative content such as blog posts, videos, infographics, and images using tools like Adobe Creative Suite and Adobe Illustrator. Additionally, you will utilize social listening to monitor and respond to mentions and reviews on social media, ensuring timely and effective customer service. The role also includes designing and implementing targeted social media advertising campaigns using Hootsuite, focusing on metrics such as engagement and conversion rates. Collaboration with internal teams, including public relations and marketing, is essential to ensure brand consistency across all channels. You will analyze and report on social media metrics using tools such as Hootsuite Insights and Adobe Analytics, and develop and maintain relationships with influencers to expand our reach and engagement. Furthermore, overseeing the creation and editing of video content, including promotional videos and social media clips, is a key responsibility. It is important to ensure that all social media content is optimized for mobile devices and aligns with our brand's overall marketing strategy.

Responsibilities

• Manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Develop and implement a content calendar that showcases our brand's personality and voice.
• Create engaging and informative content, including blog posts, videos, infographics, and images, using tools such as Adobe Creative Suite and Adobe Illustrator.
• Utilize social listening to monitor and respond to mentions and reviews on social media, ensuring timely and effective customer service.
• Design and implement targeted social media advertising campaigns using Hootsuite, focusing on metrics such as engagement and conversion rates.
• Collaborate with internal teams, including public relations and marketing, to ensure brand consistency across all channels.
• Analyze and report on social media metrics using tools such as Hootsuite Insights and Adobe Analytics.
• Develop and maintain relationships with influencers and other social media influencers to expand our reach and engagement.
• Oversee the creation and editing of video content, including promotional videos and social media clips.
• Ensure that all social media content is optimized for mobile devices and aligns with our brand's overall marketing strategy.

Requirements

• Bachelor's degree in Public Relations, Marketing, or a related field.
• Proven experience in social media management, with a focus on creating engaging content and driving brand awareness.
• Proficiency in social media advertising platforms such as Hootsuite.
• Strong understanding of social media analytics and reporting tools.
• Experience with graphic design and video editing using Adobe Creative Suite.
• Excellent communication and public relations skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strong attention to detail and organizational skills.
• Experience with photography and photography editing software is a plus.

Nice-to-haves

• Experience with photography and photography editing software.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Flexible schedule
• Retirement plan