Unclassified - Lehi, UT

posted about 2 months ago

Full-time - Mid Level
Lehi, UT

About the position

Trove Brands is seeking a creative and strategic Social Media Manager to join our Content team. In this role, you will be responsible for developing and implementing a comprehensive social media strategy for our brands, which include BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Your primary focus will be on strategizing and curating content, analyzing performance metrics, and collaborating with our creative and digital partners to enhance brand awareness and growth across various social channels. As a Social Media Manager, you will play a critical role in shaping the online presence of our brands. You will develop and execute a results-driven social media strategy that aligns with the company's goals and resonates with our target audience. Staying up-to-date with industry trends and best practices will be essential to ensure we maintain a competitive edge in the market. Your responsibilities will include creating high-quality, engaging content in collaboration with our creative team, managing our social media accounts, and fostering community engagement. You will also analyze key performance metrics to optimize our social media strategies and provide regular reports to inform decision-making. Building and nurturing an online community, developing influencer marketing strategies, and handling any potential social media crises will also be part of your role. At Trove Brands, we believe that every role is vital to our success. We are looking for team members who can contribute their expertise in a collaborative environment, and we value innovation through teamwork. If you are passionate about social media and eager to make an impact, we would love to have you on our team.

Responsibilities

  • Develop and execute a results-driven social media strategy aligned with the company's goals and target audience.
  • Research and stay up-to-date with industry trends and best practices to ensure a competitive edge.
  • Work with the creative team to create high-quality, engaging, and relevant content for various social media platforms.
  • Curate and share user-generated content and industry-related posts.
  • Develop a content calendar to ensure consistent posting and campaign execution.
  • Manage and maintain the company's presence on key social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
  • Respond to comments, messages, and engage with followers in a timely and professional manner.
  • Monitor and moderate user-generated content and ensure it aligns with company guidelines.
  • Handle and resolve any potential social media crises or negative comments in a professional and tactful manner.
  • Analyze key performance metrics (e.g., engagement, reach, conversion rates) and use data to optimize social media strategies.
  • Provide regular reports on social media performance and insights to inform decision-making.
  • Build and nurture an online community, foster relationships with followers, and cultivate brand loyalty.
  • Develop and execute influencer marketing strategies to expand the company's reach and credibility.

Requirements

  • Proven 3-6 years of experience in social media marketing, preferably in a professional setting.
  • Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture.
  • Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more.
  • A keen eye for design aesthetics and the ability to create visually compelling content.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines.
  • Passion for social media and staying up-to-date with latest trends and platform updates.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not required).

Benefits

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!
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