Social Media Manager

$37,440 - $47,840/Yr

A&k Uniforms - Lancaster, CA

Part-time - Entry Level

Lancaster, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Social Media Manager will be responsible for developing and implementing social media strategies to enhance brand awareness and engagement. This part-time role involves creating engaging content, managing social media accounts, and analyzing data to track campaign success. The ideal candidate will have a passion for social media marketing and a strong understanding of digital trends.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement
• Present, promote and sell products in front of the camera on social media platforms
• Create and curate engaging content for social media platforms, including text, image, and video content
• Manage social media accounts and ensure consistent branding and messaging across all platforms
• Monitor social media trends, tools, and applications and apply knowledge to improve social media presence
• Analyze social media data and metrics to track the success of campaigns and make data-driven decisions
• Collaborate with cross-functional teams to align social media efforts with overall marketing goals
• Stay up-to-date with industry trends and best practices in social media marketing
• Manage Google and Yelp accounts

Requirements

• Proven work experience as a Social Media Manager or similar role
• In-depth knowledge of various social media platforms, including Facebook, Instagram, TikTok, Twitter, etc.
• Must be comfortable making videos and presenting products in front of the camera
• Must develop a deep understanding of product knowledge
• Experience with e-commerce platforms and understanding of online marketing strategies is a plus
• Strong writing, editing, and communication skills
• Proficient in content creation tools such as Canva or Adobe Illustrator
• Basic video editing skills
• Familiarity with social listening tools to monitor brand mentions and sentiment analysis
• Excellent research skills to stay informed about industry trends and competitor activities
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with web analytics tools (e.g., Google Analytics) is a plus

Benefits

• Employee discount
• Flexible schedule
• On-the-job training