Social Media Manager

$101,000 - $163,000/Yr

Palo Alto Networks - Santa Clara, CA

Full-time - Senior

Santa Clara, CA

Professional, Scientific, and Technical Services

About the position

The Social Media Manager at Palo Alto Networks will serve as the second-in-command to the Global Social Lead, focusing on driving strategy and execution across global and speedboat channels. This role involves managing processes, content, campaigns, and operations to ensure alignment with corporate goals and enhance brand visibility globally. The position emphasizes collaboration with various teams and requires strong leadership and strategic skills to oversee social media efforts effectively.

Responsibilities

• Serve as the 2IC to the Global Social Lead, supporting leadership efforts and contributing to the overall global social media strategy.
• Develop and implement process workflows with agency partners to optimize campaign execution and results.
• Oversee all speedboat-focused social efforts, including strategic direction and performance.
• Manage content creation and campaign strategy execution for speedboat channels.
• Collaborate with speedboat teams and agency partners to implement paid support for effective campaign delivery.
• Manage approval processes using Asana, ensuring alignment with stakeholders and deadlines.
• Lead LinkedIn Live initiatives for speedboat channels.
• Manage social media calendars and schedules across corporate and speedboat channels using tools such as Sprout Social.
• Oversee weekly and quarterly reporting on performance metrics and insights.
• Handle finance processes, including PO reconciliation and social boosting, with oversight from the Global Social Lead.
• Lead employee advocacy initiatives, managing internal social programs and ensuring consistency with brand messaging.
• Develop and execute community management strategies, focusing on driving engagement through the 'Comment Section' strategy.
• Lead social media efforts for the 'Ignite on Tour' event series, ensuring alignment with corporate strategies and goals.
• Support 3rd-party event strategies by collaborating with stakeholders to amplify event presence through social media.

Requirements

• 5-7 years of social media, content marketing and/or demand generation experience in a B2B environment (preferably high tech).
• Experience in managing social media at a global level, with a focus on North America.
• Demonstrable experience in building and executing social media campaigns that drive measurable results.
• Strong communication and project management skills, with the ability to collaborate across diverse teams and regions.
• Expertise in using social media tools such as Sprout Social, Google Analytics, Asana, and content planning platforms.
• Proven ability to translate complex technical information into compelling social media content.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

• Restricted Stock Units (RSUs)
• Mental health resources
• Financial health resources
• Personalized learning opportunities
• FLEXBenefits wellbeing spending account with over 1,000 eligible items