Social Media Manager

$65,000 - $75,000/Yr

Sam Aguiar Injury Lawyers - Louisville, KY

Part-time - Mid Level

Louisville, KY

Professional, Scientific, and Technical Services

About the position

The Social Media Manager at Sam Aguiar Injury Lawyers is responsible for managing and enhancing the firm's social media presence across various platforms. This role involves creating engaging content, developing effective social media strategies, and analyzing performance metrics to optimize outreach and engagement. The position requires a deep understanding of social media trends and excellent communication skills to connect with potential clients and promote the firm's services.

Responsibilities

• Create, curate, and schedule original content (videos, posts, graphics) aligned with social media strategies across various platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Develop, implement, and manage social media strategies to increase brand awareness, engagement, and leads.
• Create engaging and high-quality content that resonates with target audiences while aligning with brand messaging.
• Stay up-to-date with social media trends, algorithms, and best practices to keep our brand ahead of the curve.
• Engage with community events and outreach efforts to amplify our involvement and branding.
• Utilize tools such as HubSpot for scheduling posts and monitoring engagement metrics.
• Monitor social media channels and respond to comments and messages in a timely, professional, and friendly manner.
• Conduct social listening to understand audience sentiment and respond to inquiries in a timely manner.
• Collaborate with public relations teams to manage brand reputation and foster relationships with influencers.
• Collaborate with the marketing team to align social media efforts with overall campaigns and promotions.
• Implement SEO best practices in content creation to enhance visibility and reach.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
• Analyze performance data and generate reports on social media campaigns, making recommendations for improvement.
• Optimize content based on data insights.
• Stay updated on industry trends and emerging platforms to keep the brand at the forefront of social media innovation.

Requirements

• 1 year of experience in social media management.
• 1 year of experience in video editing.
• 1 year of experience in content creation.
• Portfolio showcasing content creation skills (copywriting, photography, video editing) with attention to detail.
• Excellent proofreading skills with keen attention to detail.
• Proficiency with social media management tools and analytics platforms.
• Familiarity with content creation tools.
• Creative thinker with a passion for storytelling and engagement.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice-to-haves

• Understanding of personal injury law or legal services.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• 401(k) 4% Match
• 401(k) matching