Social Media Manager

Unclassified - Poughkeepsie, NY

Full-time - Mid Level

Poughkeepsie, NY

About the position

Empress Ambulance Services is dedicated to the advancement of Emergency Medical Services (EMS) and quality non-emergency ambulance transportation in New York State. We pride ourselves on providing cutting-edge pre-hospital medical care in a caring and compassionate manner. We are currently seeking an experienced and skilled Social Media Manager to join our Emergency Medical Services Team. In this role, you will be instrumental in helping to grow our business by identifying new opportunities, researching leads, maintaining relationships with existing business partners, and developing connections with potential clients. As the Social Media Manager, your primary responsibility will be to manage our company's social media accounts and create awareness about the various services that Empress EMS offers in a positive and engaging manner. You will initiate social media campaigns that are marketable to the community through strategic content ideation, unique textual and video content, and by maintaining brand consistency across all marketing and social media messages. You will work closely with various department members, including Community Para-medicine, Operations, Quality Assurance, and Human Resources, to ensure that our communication goals are met. Staying updated on the latest digital technologies and social media trends will be crucial to your success in this role. Your exceptional communication skills will be vital in expressing our company’s views and vision creatively to the community, ensuring that our brand is represented accurately and positively. This position offers a unique opportunity to make a significant impact on our community engagement and brand presence.

Responsibilities

• Research current standard trends and audience likings
• Interact with case managers and social service workers to ensure their business needs are being met
• Follow up with Hospitals to ensure our on-time demands are being met
• Design and practice social media strategy to align with business goals
• Define social media goals strategically and ensure brand consistency
• Create, direct, circulate and share attractive content on a day-to-day basis
• Implement social media campaigns on Facebook, Twitter, Instagram, TikTok, and other platforms
• Collaborate with other teams, such as Community Para Medicine, Operations, Quality Assurance, and customer service to ensure brand consistency
• Engage community members in the use of comment sections and replies in a positive and informative manner
• Supervise social media account activity and marketing campaigns
• Stay abreast of the latest trends on social media in the market

Requirements

• Background in Marketing, Information Technology or relevant field
• Proven 1-3 years of work experience as a Social Media Manager and Marketing Manager
• Strong working knowledge of content management systems
• Excellent copywriting abilities
• Ability to deliver creative and innovative content
• Outstanding knowledge of SEO and social media
• Basic understanding of web designs
• Great interpersonal skills
• Exceptional oral and written communication skills
• Strong organizational and leadership skills
• Ability to manage and handle multiple tasks
• Outstanding problem-solving skills
• Exceptional attention to detail
• Good time management abilities
• Strong decision-making skills