Gbh International Limited - Boston, MA
posted 3 months ago
FRONTLINE is PBS's flagship investigative documentary series, dedicated to exploring the pressing issues of our time through journalism that speaks truth to power. With a history of winning every major journalism and broadcasting award, including Emmy and Peabody Awards, FRONTLINE is committed to delivering thoughtful and incisive accountability journalism across various platforms, from documentaries to transmedia projects. In an era characterized by 24/7 breaking news, we strive to reflect the diverse perspectives of the communities we serve, grounding our work in an understanding of how systemic issues such as racism, sexism, and classism have shaped American life and institutions. Our mission is to foster an inclusive work environment and produce journalism that values the broad perspectives of the American public, particularly those from historically underrepresented communities. As a Social Media Manager, you will play a crucial role in managing daily postings on FRONTLINE's social media accounts, focusing on engaging current audiences while innovating strategies to attract new followers. A key aspect of this role will involve creating social media assets and audience growth tactics for FRONTLINE's latest initiative, FRONTLINE Short Docs. You will be part of the audience development team and report directly to the Director of Audience Development. Your responsibilities will include managing social media campaigns, creating engaging content, and collaborating with the editorial team to ensure all materials align with FRONTLINE's guidelines. You will also be responsible for identifying community engagement opportunities and devising response tactics to enhance audience interaction.