BNY Mellon - New York, NY
posted about 2 months ago
As a Social Media Manager at BNY Mellon, you will play a pivotal role in shaping and executing the brand's organic social strategy across various platforms. This position is part of the Content Strategy & Channel Execution team within Global Marketing & Communications, and it is based in New York, NY, with a hybrid work arrangement. Your primary responsibility will be to drive the development and execution of social media initiatives that align with the brand's cultural and strategic goals. You will work cross-functionally to identify and develop organic content opportunities that resonate with our audience and enhance brand visibility. In this role, you will take ownership of organic reporting and analytics, tracking performance against established goals and utilizing data to inform strategies for brand growth on social media. You will manage the content calendar, ensuring that all deadlines and deliverables are met while adhering to internal and external approval processes, including compliance and regulatory requirements. As the source of truth for social media best practices and industry trends, you will drive the adoption of innovative strategies and solutions across the organization. Additionally, you will provide consultation to various teams within the organization, helping them understand how social media can positively impact business objectives. Your ability to manage multiple priorities, plan ahead, and create a sense of urgency in a dynamic environment will be crucial to your success in this role. You will also need to demonstrate a deep understanding of audience behavior across social channels and possess a strong mix of creative, analytical, and communication skills to translate complex concepts into compelling content.