Social Media Manager

Lincoln Educational Services - Austin, TX

Full-time

Austin, TX

Educational Services

About the position

Social Media Managers are responsible for bringing a brand's social media program to life in-platform, with supervision. The SMM works across many fundamentals of social media to support the social team including creating social-first content and publishing across social channels. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful social content. You must be a team player, clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM will be part of the broader social media team within the Consumer Engagement Group.

Responsibilities

• Supports social teams in implementation of client's social strategy
• Ability to write social copy and create creative assets
• Assist in development and implementation of monthly content calendar
• Schedule/post content to social channels
• Manage the day-to-day brand activity on social channels and support the community management team
• Maintain social brand guidelines and social voice
• Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social creation
• Develop POVs on a range of social topics as needed
• Monitor trends in social media channels to inform social content strategy and creation
• Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
• Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
• Leverage brand social performance data/reporting to drive continuous optimization

Requirements

• Ability to manage internal relationships across a wide variety of disciplines
• Relentless desire to learn new things and apply them in day to day work
• Naturally curious about the social landscape, new and developing channels, features, and creative techniques
• Self-manage own time according to deadlines and proactively manage expectations of supervisors
• Content creation skills are mandatory
• Knowledge of and proficiency in industry standard photo and video editing software like the Adobe Creative Suite (Photoshop, After Effects, Premiere Pro) is strongly preferred