Social Media Manager

Robert Half - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Administrative and Support Services

About the position

The Social Media Manager will be responsible for creating engaging content and building strong online communities for a client in Charlotte, NC. This role requires a proven track record in content creation, community management, and social media strategy, with a focus on driving brand awareness and engagement across various platforms.

Responsibilities

• Develop, curate, and publish high-quality, engaging content across social media channels, including Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
• Actively engage with followers, respond to comments and messages, and foster a positive and interactive online community.
• Create and implement comprehensive social media strategies to align with business goals, increase brand visibility, and drive traffic and engagement.
• Track, analyze, and report on key social media metrics, using data to inform and optimize future strategies.
• Plan, execute, and manage paid and organic social media campaigns to promote products, services, or brand initiatives.
• Work closely with the marketing, creative, and product teams to align social media content with broader marketing campaigns and brand messaging.
• Stay up to date with the latest social media trends, tools, and best practices to ensure the brand remains competitive and innovative in the digital space.
• Build and manage relationships with influencers, brand ambassadors, and strategic partners to expand reach and credibility.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in social media management, content creation, and community engagement.
• Strong understanding of social media platforms, analytics tools, and scheduling software (e.g., Hootsuite, Sprout Social).
• Excellent communication, writing, and storytelling skills.
• Proven ability to grow and manage online communities.
• Experience with paid social media advertising is a plus.
• Creative mindset with a keen eye for detail and design.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan