Social Media Manager

$60,000 - $75,000/Yr

Astroai Corporation - Garden Grove, CA

posted 2 months ago

Full-time - Mid Level
Garden Grove, CA

About the position

AstroAI is seeking a Senior Social Media Specialist to join our team in Garden Grove, CA. This role is pivotal in creating and executing strategic social media campaigns that align with our brand identity and business goals. The ideal candidate will oversee the daily operations of our social media properties, ensuring that we maintain a strong online presence and engage effectively with our audience. The Senior Social Media Specialist will actively participate in data collection and analysis to continuously improve our social media practices and those of our clients. In this position, you will be responsible for developing and managing our social media accounts, creating consistent and meaningful content across platforms such as Facebook, X, LinkedIn, Instagram, and TikTok. You will collaborate with our overseas teams to execute marketing plans and establish relationships with potential customers, guiding them through various channels to direct traffic to our social accounts. Managing a high volume of daily posts and communicating with followers will be key aspects of your role. You will also expand our KOL cooperation resources and develop influencer programs, attending relevant events to enhance our social media presence. Utilizing analytical tools like Google Analytics and Hootsuite Pro, you will monitor and evaluate our social media performance, preparing monthly reports and suggesting recommendations to optimize our marketing strategies. Staying up to date on best practices and emerging trends in social media will be essential, as will working collaboratively with our marketing and product development teams to create comprehensive campaigns that resonate with our audience. This role requires a proactive approach, excellent communication skills, and the ability to work independently while managing multiple tasks effectively.

Responsibilities

  • Develop social media accounts and oversee daily operations and user relationship maintenance.
  • Create consistent, meaningful content on all social media platforms including Facebook, X, LinkedIn, Instagram, and TikTok.
  • Collaborate with overseas teams to execute social media and marketing plans.
  • Establish relationships with members and guide users through various channels to direct traffic to relevant social accounts.
  • Manage a high volume of daily social media posts and communicate with followers, responding to queries in a timely manner.
  • Expand KOL cooperation resources according to social media promotion needs.
  • Develop and manage social influencer programs and attend social influencer events.
  • Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's social media presence and performance.
  • Prepare monthly reports on social media marketing efforts and suggest recommendations to adjust the strategy for optimal results.
  • Stay up to date on best practices and emerging trends in social media and analyze data to update online promotion plans.
  • Collaborate with marketing and product development teams to develop comprehensive social campaigns aligning with company goals.

Requirements

  • Bachelor's Degree from an accredited college or university with a focus in Journalism, Communications, Marketing, or a related field.
  • Minimum of 3 years' experience in Social Media Management and Development.
  • Experience working with multinational teams is preferred.
  • Familiarity with the operation methods of various platforms such as Instagram and TikTok.
  • Experience with the social ecology of major overseas markets and have KOL resources.
  • Intermediate PC skills including email, routine database activity, word processing, spreadsheets, graphics, etc.
  • Excellent verbal and non-verbal communication skills.
  • Demonstrated ability to prioritize tasks and independently manage time to meet deadlines.
  • Intermediate knowledge of HTML and CSS is a plus.

Nice-to-haves

  • Experience working within the automotive or tools and equipment industries.
  • Experience working with Adobe InDesign, Dreamweaver, PhotoShop and related software.

Benefits

  • Dental insurance
  • Employee discount
  • Paid time off
  • Referral program
  • Vision insurance
  • Fully covered competitive Health, Vision, Dental insurance plan
  • On-site snacks and beverages
  • Team building and holiday gifts
  • Career advancement and opportunities to grow
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