Social Media Manager

Hale Products - Ocala, FL

Full-time - Mid Level

Ocala, FL

Merchant Wholesalers, Durable Goods

About the position

The Social Media Manager serves as a vital member of the North American marketing and communications team at IDEX. This role is multifaceted, focusing on the creation of engaging social media content, particularly video content, and the distribution of this content across various social media channels. The Social Media Manager acts as the primary point of contact for social media followers and technology solution early adopters, such as SAM, BOOST, E3 Connect, and Captium users. The overarching goal of this position is to amplify the story of IDEX's family of brands while engaging with followers as they interact with the content. This role is crucial in driving targeted growth initiatives that align with the business goals, championing social funnel marketing, expanding the reach of IDEX's social content, and nurturing prospects into leads. In terms of responsibilities, the Social Media Manager will manage and oversee all social media content, ensuring that the broader IDEX Fire & Safety marketing and content strategy is effectively implemented across social media channels. This includes planning, developing, implementing, and managing the social media strategy to enhance online presence, improve marketing efforts, increase brand awareness, and ultimately drive sales. The role requires the creation and management of a social media content calendar, participation in visual design strategies, and collaboration with various departments such as product management, sales, engineering, finance, and operations. The Social Media Manager will also serve as a copywriter, crafting social media posts and longer blog content while ensuring brand voice consistency across channels. This position involves engaging with customers and the target audience, responding to direct messages and posts, and educating IDEX Fire & Safety employees on amplifying social media posts. Additionally, the role includes managing outside resources like graphic designers and video production teams, defining key performance indicators for social media, and measuring the success of campaigns through data analysis and actionable insights. Travel is required up to 50% of the time, making this a dynamic and engaging position within the marketing team.

Responsibilities

• Manage and oversee all social media content.
• Implement the broader IDEX Fire & Safety marketing and content strategy on social media channels.
• Plan, develop, implement, and manage the social media strategy to increase online presence and brand awareness.
• Create and manage the social media content calendar for each brand.
• Participate in visual design strategies and support brand identity development.
• Stay current with social media best practices, technologies, and trends.
• Identify opportunities for adapting social media as technology evolves.
• Collaborate with product management, sales, engineering, finance, and operations teams as needed.
• Serve as a copywriter for social media content, ensuring brand voice consistency.
• Engage with customers and the target audience, responding to direct messages and posts.
• Educate IDEX Fire & Safety employees on amplifying social media posts.
• Manage outside resources such as graphic designers and video production teams.
• Define social media key performance indicators in collaboration with marketing leadership.
• Measure the success of social media campaigns and draw actionable insights.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5 years of related experience in a B2B environment preferred, or equivalent combination of education and experience.
• Demonstrated interest and competency in social media marketing and video production.
• Proficiency with video/audio production and post-production editing.
• Proficiency with web-based project management software.
• Proficiency in MS Office: Outlook, Teams, etc.
• Exceptional communication skills, both written and verbal, particularly for social media posts.
• Experience in a tech-related field, particularly with new product technology, is a plus.
• Highly knowledgeable regarding video production best practices.
• Excellent collaboration and communication skills.

Nice-to-haves

• Experience working in manufactured product related fields.