Social Media Manager

$55,000 - $58,000/Yr

Sway Social - Nashville, TN

Full-time - Mid Level

Remote - Nashville, TN

About the position

The Social Media Manager at Sway will play a crucial role in managing and enhancing the online presence of various brands. This position involves creating engaging content, particularly short-form videos for platforms like TikTok and Instagram, while also collaborating with clients and team members to execute effective social media strategies. The ideal candidate will have a strong understanding of social media trends and a passion for creative content creation.

Responsibilities

• Collaborate with team members and clients on set to capture photo and video content
• Create unexpected, original TikTok and IG content, with a focus on TikTok
• Build and execute content calendars
• Manage Pinterest accounts, driving traffic to brand websites and socials
• Work with paid ads team to provide creative content for paid social assets
• Manage community moderation and engagement
• Prepare and present weekly and monthly social media reports with data-driven insights and recommendations to optimize performance on social media
• Maintain a thorough knowledge and understanding of the brand's voice, product, customer, and preferences
• Manage client timelines and calendars
• Handle content and launch logistics and details to skillfully and reliably deliver a smooth process
• Perform miscellaneous projects as assigned
• Effectively communicate internally and externally in a manner consistent with the company's requirements
• Protect confidential and proprietary information with great discretion
• Must be able and willing to work during non-business hours as needed or required to fulfill job requirements

Requirements

• Bachelor's Degree in Public Relations, Mass Communications, Marketing, or a related field
• 3+ years experience conceptualizing, shooting and editing short-form video content, or managing social media platforms, for a brand or a creator
• Strong understanding of relevant TikTok and IG trends and practices
• Ability to source trends, especially for TikTok
• Strong video and photo editing skills
• Ability to curate a grid that is aligned with brand identity
• Advanced knowledge of photography, with a strong understanding of framing, lighting, and industry terminology
• Highly organized
• Excellent written and verbal communication skills
• Ability to independently move projects forward and prioritize tasks to meet deadlines
• Ability to think ahead, anticipate challenges, respond quickly and problem-solve
• Proficient in the use of Google Suite (Gmail, Google Drive, Google Sheets, Google Docs)

Benefits

• 401(k)
• Paid time off