SOCIAL MEDIA MANAGER

Stones River Mall - Boulder, CO

Full-time - Manager

Boulder, CO

About the position

The Manager of Social Media leads the strategic vision and execution of social media strategy and ideation across platforms to deliver a consistent and connected customer experience. This role will partner closely with brand, creative, and cultural partnerships to conceptualize innovative ideas to engage the JD North America audience across social media. The manager will be responsible for managing the social strategy for JD North America, focusing on positioning JD as top of mind with consumers in culture across fashion, sport, and music. In this position, the manager provides leadership for all deliverables across various social media platforms, including Instagram, TikTok, YouTube, Twitter, and Facebook. They will lead and develop a team of social media marketers, providing coaching and real-time feedback to enhance team performance. The manager will oversee day-to-day interactions with channel representatives for Organic Social (Meta, TikTok) and manage the social media platform Brandwatch. The role involves developing creative solutions and interactive work plans to achieve collective goals and meet deadlines. The manager will also oversee the planning, editing, and management of the JD blog, partnering closely with Brand Managers, Loyalty, Integrated Marketing, SEO, Creative, and Cultural Partnerships to execute key campaign moments across social media platforms based on best practices. Additionally, the manager will evaluate current and emerging social trends, translating relevant trends for the JD audience. The position requires overseeing the monthly editorial calendar planning across all JD-owned social channels, monitoring customer interactions with JD and Finish Line social channels, and participating as needed to drive engagement within the community. The manager will also monitor external blogs, social networking sites, forums, and competitor activities, participating in conversations as needed. They will develop success metrics to measure the effectiveness of campaigns and create/present post-launch summaries to key stakeholders, reviewing all program deliverables for quality and accuracy. Additional duties and projects may be required as needed.

Responsibilities

• Lead the strategic vision and execution of social media strategy across platforms.
• Partner with brand, creative, and cultural partnerships to engage the audience.
• Manage the social strategy for JD North America, focusing on cultural positioning.
• Provide leadership for all deliverables across social media platforms.
• Lead and develop a team of social media marketers with coaching and feedback.
• Oversee day-to-day contact with channel representatives for Organic Social and Brandwatch.
• Develop creative solutions and interactive work plans to meet goals and deadlines.
• Oversee planning, editing, and management of the JD blog.
• Collaborate with various teams to execute key campaign moments on social media.
• Evaluate current and emerging social trends and translate them for the audience.
• Oversee monthly editorial calendar planning across all JD-owned social channels.
• Monitor customer interaction with JD and Finish Line social channels to drive engagement.
• Monitor external blogs, social networking sites, forums, and competitor activities.
• Develop success metrics to measure campaign effectiveness and present summaries to stakeholders.
• Review all program deliverables for quality and accuracy.
• Perform additional duties and projects as required.

Requirements

• Bachelor's degree from a 4-year college or university.
• At least 5-7 years of experience in marketing, preferably in social media.
• Past management experience is required.
• Strong knowledge of social trends, best practices, and analytics.
• Experience with Brandwatch and Google Suite preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k plan
• Sick leave
• Parental leave
• Company paid time off plan