Social Media Manager

$40,000 - $75,000/Yr

Unclassified - Oakland, CA

Full-time - Entry Level

Hybrid - Oakland, CA

About the position

The Social Media Manager for the Oakland Ballers Baseball Club is responsible for managing the team's social media presence, creating engaging content, and collaborating with various departments to enhance marketing, publicity, and community relations. This full-time role requires a blend of on-site and remote work, particularly during the baseball season, and involves attending all home games to capture and share the fan experience. The ideal candidate will have a strong understanding of social media strategies and a passion for baseball and the Oakland community.

Responsibilities

• Keeping fans informed about the team through social media.
• Posting regularly on Facebook, Instagram, Twitter, Threads, LinkedIn, and TikTok.
• Coordinating with marketing, sponsorships, community relations, sales, and baseball operations to achieve organizational goals through social media.
• Being a personable on-camera presenter and personality when needed.
• Hyping up fans and capturing compelling stories that center fans as heroes.
• Helping manage Marketing Department interns.
• Posting all game-day and in-game ritualized posts.
• Creating and posting videos/photos of the fan experience, stands, food, and entertainment.
• Building relationships with other social media accounts and partners.
• Executing sponsorship social media obligations.
• Strategizing and executing schedules and timing of posts to maximize impact.
• Making minor graphic design tweaks using Canva and other programs.
• Responding to community questions on social media platforms.
• Reaching out for photo-usage rights from fans and third parties.
• Organizing created assets in digital asset management systems.
• Working with photographers and videographers for projects.
• Tracking social media stats over time.

Requirements

• Experience in Social Media Marketing, Digital Marketing, Brand Management, Communications, Video Production, Podcasting, or related field.
• Knowledge of social media platforms including Facebook, Instagram, Twitter/X, LinkedIn, Threads, and TikTok.
• Demonstrated proficiency in content creation, curation, and copywriting.
• Excellent analytical skills and experience with social media metrics and analytics tools.
• Excellent communication skills, both written and verbal.
• Experience and comfort in at least one graphic design program, like Photoshop, Illustrator, Canva, or Figma.
• Ability to work independently and with a team, prioritize tasks, and manage time effectively.

Nice-to-haves

• Bachelor's degree in Marketing, Communications, Media, Theater, Drama, or a related field, or equivalent work experience.
• Course work or experience in Improv Comedy.
• Experience using a social media planning/scheduling platform (HootSuite, Metricool, Later, etc.).
• Ability to shoot and edit video.
• Experience working in sports, entertainment, or comedy.
• Experience working with influencers and brands in the entertainment or sports industry.
• Understanding of the rich cultural landscape of Oakland and sports in Oakland.

Benefits

• Equal opportunity employer with consideration for all qualified applicants.