Social Media Manager

$75,000 - $90,000/Yr

Goldstar, A Todaytix Group Company - New York, NY

Full-time - Mid Level

Remote - New York, NY

About the position

TodayTix Group is seeking a creative and versatile Social Media Manager to oversee its social media presence in New York and collaborate on global social strategies. This role is crucial for shaping the brand's voice and engaging with culturally curious audiences through innovative social media strategies, particularly in the theater and cultural sectors. The ideal candidate will have a passion for theater, culture, and new media trends, and will be responsible for content creation, community engagement, and performance analysis across various platforms.

Responsibilities

• Manage and oversee TTG's social media presence across key platforms, including Instagram, TikTok, X (formerly Twitter), and Facebook.
• Develop, execute, and optimize social media strategies in collaboration with the London and US marketing teams to support campaigns, sales initiatives, and brand partnerships.
• Own day-to-day content creation—including written posts, graphics, video, and briefing assets for our creative studio team—with a strong focus on video-first platforms like TikTok and Instagram Reels.
• Monitor and engage with our community, responding to customer inquiries via DMs and comments across all platforms.
• Produce and direct on-site video shoots in collaboration with show partners and talent, ensuring content captures the essence of the production and resonates with audiences.
• Analyze social performance using social listening tools and other analytics platforms, reporting insights and making data-informed recommendations for continuous growth.
• Stay ahead of social media trends and proactively identify opportunities to introduce new content formats, tools, and platform features into our strategy.
• Collaborate across departments to align messaging with overall marketing initiatives and ensure consistent brand storytelling across all touchpoints.

Requirements

• 5+ years of social media experience in the entertainment space, with at least 3 years driving the strategy.
• A robust knowledge of the theatre industry including its history, current productions, and key players.
• Excellent written and verbal communication skills, an eye for copy, and a talent for quippy, concise, social-led language.
• An in-depth understanding of the landscape of current shows on and off Broadway, as well as working knowledge of the global theatrical landscape, including London.
• An eye for culture, and the desire to connect audiences to culture through social storytelling.
• Passion for idea-generation and creative thinking.
• The ability to prioritize, problem-solve, and work efficiently and independently sometimes under strict deadlines.
• Interest in and desire for collaborative brainstorming and sharing creative ideas across teams.
• An ability to pivot and adapt based on unexpected changes in the social landscape or our goals at TodayTix Group.
• Discretion and understanding of the often-confidential nature of aspects of working in our industry.

Benefits

• Commuter assistance
• Paid parental leave
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Work from home
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Referral program