Social Media Manager

$101,920 - $114,400/Yr

Horizontal Talent - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

About the position

The position involves managing organic social media marketing and community engagement for a consumer packaged goods (CPG) brand. The role focuses on building and fostering meaningful connections with consumers through effective content management and community interaction, with the goal of driving business objectives forward.

Responsibilities

• Manage organic social media marketing and community engagement.
• Create and manage content across various social media platforms.
• Analyze campaign engagement and content performance metrics.
• Lead and present concepts and recommendations to stakeholders.
• Stay updated on social media and food trends to inform strategies.

Requirements

• 3+ years of experience in CPG marketing, specifically in organic social media and community management.
• Hands-on experience in content management and creation with excellent copywriting skills.
• Experience utilizing social media management platforms.
• Proven success in reporting, data analysis, and performance metrics.
• Ability to creatively solve problems to drive business goals forward.
• Track record of evolving brands' online community presence.
• Ability to lead and present concepts and recommendations.

Nice-to-haves

• Past culinary experience for recipe video creation and adapting recipes to fit brand ethos.

Benefits

• Competitive compensation including medical, dental, vision, and retirement benefits.