Social Media Manager

$65,000 - $75,000/Yr

Rhode Island Commerce Corporation - Providence, RI

Full-time - Mid Level

Providence, RI

About the position

The Social Media Manager at Rhode Island Commerce will oversee social media strategies, content creation, community engagement, and performance reporting across all social channels. This role is crucial for developing and managing social media calendars, crafting optimized content, and collaborating with PR teams to ensure high-quality content delivery while staying updated on social media trends.

Responsibilities

• Create and manage social media strategies.
• Manage and oversee social media content calendars.
• Develop and report on social KPIs.
• Create meaningful content optimized for each social platform using graphics, video, copy, photography, etc.
• Lead social media trend reports and continued learning.
• Utilize social media tracking platforms to monitor and evaluate social media presence and performance, and report results to the Creative Director.
• Collaborate with PR teams, creative departments, agencies, and partners to deliver curated content.
• Integrate influencer content into social media strategies.
• Monitor, moderate, and engage with fans across various social media channels to increase follower counts and consumer engagement.
• Lead the execution of creative social campaigns that create noise beyond owned channels.
• Employ social listening techniques—competitor and category analysis.
• Coordinate administrative and project support.
• Prepare reports on monthly expenses, track marketing accruals, and manage vendor payments and invoices.
• Assist in presentation development, meeting preparation, and special project assignments.
• Participate in cross-departmental responsibilities and committee meetings.

Requirements

• 2-3 years of social media marketing experience.
• Comprehensive knowledge of social media strategy, influencer relations, content creation, and analytics.
• A degree in a relevant field is required.

Nice-to-haves

• Strong writing and communication skills.
• Excellent project management and organizational skills.
• Ability to manage multiple competing priorities in a dynamic work environment.
• Knowledgeable with social media platforms such as Instagram, TikTok, Facebook, YouTube, Twitter, and Pinterest.

Benefits

• Hybrid work model: 2 days remote and 3 days in office.