Social Media Manager

$41,600 - $62,400/Yr

Unclassified - Cocoa, FL

Part-time - Entry Level

Remote - Cocoa, FL

About the position

Hogan's Irish Pub is seeking a passionate and creative Social Media Manager to enhance our online presence and engage with our community. As a family-owned establishment located in Historic Downtown Cocoa Village, we pride ourselves on our rich Irish heritage and the authentic experience we offer to our patrons. The Social Media Manager will play a crucial role in telling our story and connecting with our audience through various digital platforms. This part-time hybrid position allows for flexibility in hours while requiring a commitment to creating engaging content that reflects the warmth and authenticity of our pub. In this role, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our pub's values and goals. You will create and curate content that showcases our unique offerings, including our selection of imported stouts and ales, fine Irish whiskeys, and the welcoming atmosphere that makes Hogan's Irish Pub a beloved local spot. Your ability to engage with our online community will foster a sense of connection and belonging, making every interaction meaningful. The Social Media Manager will also monitor and analyze social media performance, providing insights and recommendations for continuous improvement. Staying up-to-date with social media trends and best practices will be essential in enhancing our brand and ensuring that we remain relevant in the digital landscape. Collaboration with pub owners, kitchen staff, and event coordinators will be key to capturing and promoting key moments and offerings that resonate with our audience.

Responsibilities

• Develop, curate, and schedule engaging content across all social media platforms including Instagram, Facebook, Tik Tok, and Google.
• Interact with the online community by responding to comments, messages, and reviews in a timely and friendly manner.
• Plan and execute social media campaigns to promote events, special offers, and seasonal menus.
• Craft and share the stories of the pub, including its history and family traditions.
• Monitor, analyze, and report on social media performance, providing insights for improvement.
• Stay up-to-date with social media trends and implement them to enhance the brand.
• Collaborate with pub owners, kitchen staff, and event coordinators to capture and promote key moments.

Requirements

• Proven experience as a Social Media Manager or similar role, preferably in the hospitality or food & beverage industry.
• A passion for Irish culture, food, and community.
• Strong creative writing, photography, and videography skills.
• Proficiency in social media platforms and tools, including content management systems.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of social media analytics and ability to interpret data to drive decisions.
• Flexibility to attend events and capture live content as needed.

Nice-to-haves

• Experience in marketing for a family-owned or small business.
• Familiarity with Irish pub culture and traditions.
• Graphic design skills are a plus.

Benefits

• Employee discount
• Flexible schedule