Social Media Manager

$20,800 - $20,800/Yr

The Southern Market - Knoxville, TN

posted about 2 months ago

Part-time,Full-time - Entry Level
Knoxville, TN
Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Southern Market in Knoxville, TN is seeking a Social Media Manager to assist with various aspects of social media marketing and management. This role is essential for promoting our retail store, which features local merchants and makers, and has been a staple in the community since 1996. The Social Media Manager will be responsible for overseeing the marketing team, managing social media accounts, and ensuring that our online presence reflects the vibrant and unique offerings of our store. This position can be part-time or full-time, with expected hours ranging from 30 to 40 hours per week. The ideal candidate will have a strong background in social media marketing, graphic design, and videography, as these skills will be crucial in creating engaging content that resonates with our audience. In addition to social media management, the role will involve Shopify product uploads and participation in on-site events. The Social Media Manager will work closely with local merchants to highlight their products and stories, fostering relationships that enhance our community's engagement. The position requires a creative individual who can film and edit videos, design graphics, and analyze social media metrics using tools like Google Analytics to drive our marketing strategies. A flexible schedule is offered, with the expectation of working Monday to Friday, and weekends as needed for events or promotions.

Responsibilities

  • Assist with social media marketing and management.
  • Oversee the marketing team to ensure effective strategies are implemented.
  • Upload products to Shopify and manage online listings.
  • Participate in on-site events to promote the store and its merchants.
  • Create engaging content for social media platforms, including graphics and videos.
  • Analyze social media performance using Google Analytics to inform marketing decisions.

Requirements

  • Experience with Adobe Photoshop and graphic design.
  • Knowledge of social media marketing strategies and best practices.
  • Ability to film and edit videos for social media content.
  • Strong relationship management skills to work with local merchants.
  • Familiarity with Google Analytics for tracking and analyzing social media performance.

Nice-to-haves

  • Experience in videography and video editing.
  • Previous experience in a retail environment.
  • Creative mindset with a passion for local businesses.

Benefits

  • Employee discount
  • Flexible schedule
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