Social Media Manager

$60,000 - $65,000/Yr

L & K DISTRIBUTION INC., Dissolved January 1, 2002 - Anaheim, CA

Part-time - Mid Level

Anaheim, CA

About the position

L&K is seeking a dynamic Social Media Manager to lead and innovate social media strategies for its award-winning brands in the CBD/Hemp industry. This role involves developing compelling social media campaigns, managing community engagement, and optimizing content across various platforms to enhance brand visibility and engagement.

Responsibilities

• Develop and support the development of compelling social media plans and campaigns that align with brand marketing initiatives.
• Manage and act as Community Manager for Brand Community Channels on Discord, engaging with users and fostering community maintenance.
• Manage and optimize social media profiles across Facebook, X/Twitter, Instagram, and other platforms.
• Lead content creation efforts to ensure high-quality, brand-focused social calendars.
• Work with designers to create visually appealing graphics and content for social media posts.
• Draft compelling copy that resonates with target audiences and aligns with the Brand Voice.
• Coordinate with internal teams to gather information for content creation and stay updated with brand initiatives.
• Monitor social media trends, analyze performance metrics, and adapt strategies to optimize results.
• Ideate and pitch new content formats and styles for product launches and campaigns.
• Create original content to increase KPIs such as reach, impressions, views, and engagement.
• Design and execute influencer marketing campaigns focusing on organic and paid influencers.
• Establish and maintain relationships with organic influencers to build brand love.
• Schedule and coordinate photoshoots for upcoming campaigns.
• Monitor and report on the performance of influencer campaigns using relevant metrics.
• Organize product shipments and gift mailers to influencers and brand ambassadors.
• Negotiate contracts and manage agreements with paid influencers.
• Work closely with team members to monitor social-sourced traffic.
• Generate and present proposals and weekly reports to management on social media performance.

Requirements

• Minimum 2+ years of experience as a Social Media Manager.
• Experience on all social media platforms.
• Experience with Ad Performance on Social Media Platforms.
• Solid understanding of social media trends, algorithms, and best practices.
• Proficient with Google Suite & Google Applications.
• Proficiency in scheduling tools and social media management platforms.
• Strong verbal and written communication skills.
• Highly organized, detail-oriented, and capable of multitasking.
• Comfortable utilizing design tools to create social media content.
• Excellent client-facing skills.
• Possess an eye for aesthetic curation and cohesive storytelling.
• Experience with contracts, negotiations, and invoicing.
• Experience with budget management and reporting on KPIs.

Nice-to-haves

• Industry knowledge for CBD/Hemp/Nicotine/Supplements is a plus.

Benefits

• Flexible schedule
• Health insurance
• Paid time off