Social Media Manager

SWBC - San Antonio, TX

Full-time - Senior

San Antonio, TX

Insurance Carriers and Related Activities

About the position

The Social Media Manager at SWBC will be responsible for developing and executing the company's social media strategy across various platforms. This role involves creating engaging content, managing campaigns, and analyzing performance metrics to enhance brand presence and engagement in both B2B and B2C markets. The position offers opportunities for professional growth within a supportive internal marketing team, emphasizing creativity and innovative digital marketing strategies in the financial services sector.

Responsibilities

• Manage and develop SWBC's social media strategy, campaign deployment, and execution across all of its assets and social media networks.
• Create and plan the social media strategy across all social networks to grow and engage audiences.
• Create highly engaging, channel-specific social media content for campaign deployment.
• Monitor, review, and take action on social media comments and engagement.
• Act as the primary point of contact for internal inquiries and for external commenting.
• Work closely with the Vice President of Public Relations and other stakeholders on reputation management.
• Oversee and track individual campaign budgets toward goals and KPIs.
• Develop social media strategies, campaigns, and a comprehensive social media content calendar.
• Establish key performance indicators (KPIs) for paid and organic campaigns, as well as channel metrics.
• Review analytics to make strategic decisions on planned and future campaigns.
• Work closely with Marketing leadership to monitor and review campaign progress and performance.
• Report data analysis and metric reporting to marketing leadership.
• Create content and resources for internal employees to establish social media expertise.
• Research and stay current on social media trends and tools.
• Perform all other duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Public Relations, Advertising, Communications, or related field from an accredited four (4) year college or university required.
• Minimum of five (5) years of experience managing multi-channel social and digital media management.
• Experience managing social media accounts with multiple target audiences and numerous products/services.
• Experience managing B2B social media channels a plus.
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational skills.
• Excellent verbal and written communication skills with an eye for creativity.
• Excellent problem resolution, multi-tasking, and analytical skills.
• Excellent interpersonal skills.
• Able to use basic office equipment, including copy machine, personal computer, and fax.
• Able to type 35 WPM.

Nice-to-haves

• Experience managing B2B social media channels.

Benefits

• Competitive overall compensation package
• Medical, Dental, Vision Insurances
• 401K
• Sick Time, Vacation and Personal Time Off
• Wellness Program
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program
• Leadership and Mentorship Programs
• Promoting professional development opportunities