Pentera - Los Angeles, CA
posted 2 days ago
About the position
Join Pentera and take your career to the next level in cybersecurity. As a leader in Automated Security Validation, we help businesses around the world safely emulate real-world attacks to uncover their vulnerabilities-just like the world's best red teams. At Pentera, you'll be at the forefront of cybersecurity innovation, working on advanced tools that challenge organizations' defenses and push the limits of security testing. With over 350 team members and 1,000+ customers in more than 50 countries, Pentera is a growing company supported by top investors like Insight Partners, K1, and The Blackstone Group. If you're looking to grow your skills, make a difference, and be part of an innovative team, Pentera is the place for you.
Responsibilities
- Own the social editorial calendar and manage the day-to-day posting on Pentera's social properties, including LinkedIn, X, Instagram, Facebook, Youtube and other third-party publication sites.
- Write and edit engaging, relevant social post copy that quickly hooks our target audience of cyber experts and generates engagement.
- Conduct research and analysis to identify industry trends, potential campaign opportunities, and effective communications strategies.
- Build and manage community advocacy programs, supporting them with content to post on their social profiles.
- Plan and execute a paid influencer program that will help to promote our brand message.
- Write and publish posts on behalf of executives, ensuring content is tailored to reflect their voice and professional persona.
- Maintain our Brand Ambassador program of internal SME's.
- Report on community growth and engagement on a monthly and quarterly basis.
- Facilitate our customer community webinars, plan the sessions, support set-up and report on program performance.
- Prepare a monthly customer newsletter.
Requirements
- 4+ years of experience in social media marketing within the SaaS industry.
- Hands-on experience in building, managing and reporting on social strategy, a social content calendar, and day-to-day execution on social media channels including LinkedIn, X, Facebook, YouTube, and Instagram.
- Passion for technology and being on top of tech innovation.
- Engaging writing skills and the ability to develop creative copy and visuals.
- A true social media expert, tracking the latest trends, with a pulse on what makes a post perform.
- A collaborative team player with great interpersonal skills and the ability to work cross-functionally.
- A strong dislike for marketing buzzwords - you write like you talk.
- A good understanding of cybersecurity concepts and terms - advantage.
- Strong familiarity and knowledge of security forums and discussion channels, such as Reddit, BlackHat/DefCon, RSA and Medium - advantage.
