Social Media Manager

$89,000 - $96,000/Yr

Legal Aid Society - New York, NY

Full-time - Mid Level

New York, NY

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Social Media Manager will be responsible for implementing and managing the digital content strategy across various social media platforms. This role involves creating and scheduling content, executing campaigns, and engaging with the audience to enhance the organization's online presence. The manager will collaborate closely with the Director of Digital Content and Engagement to ensure the delivery of consistent, high-quality content that aligns with the organization's goals.

Responsibilities

• Create and post engaging content across Facebook, Instagram, Twitter, Threads, LinkedIn, YouTube, and other relevant platforms
• Maintain and update a comprehensive content calendar to ensure timely and relevant posts
• Write compelling copy for posts, videos, and visuals that align with our brand voice
• Collaborate with video producers, graphic designers, and vendors to assist with campaign execution
• Monitor social media channels for trends and conversations to inform content creation
• Develop and execute an events promotion strategy
• Produce Instagram Lives at a cadence of four times a year
• Manage the distribution of organic multimedia campaigns
• Assist with video shoots and film/edit short-form video content
• Collaborate with the media relations team, development department, and program units to align content with broader messaging
• Work with community partners and youth groups to create and manage content opportunities
• Provide social media training to organizational spokespeople, attorneys, and experts to elevate their visibility as Legal Aid leaders
• Attend interdepartmental meetings, take notes, and identify actionable items
• Work with a cohort of organizational leaders to build their digital brands and enact digital strategy
• Partner with youth group for annual content strategy development
• Signal boost partner content and identify collaboration opportunities
• Use analytics tools (e.g. Meta Business Manager, Google Analytics) to track social media performance
• Generate regular performance reports and provide insights for content optimization
• Stay updated with social media trends and best practices
• Implement new ideas to enhance our social media presence
• Participate in continuous professional development
• Continuously learn about forms of bias in the workplace and demonstrate affirmative behaviors that support an inclusive work environment
• Other duties as assigned

Requirements

• Bachelor's degree in marketing, Communications, Journalism, or related field
• Minimum of 2 years of experience in social media management with a focus on content creation, copywriting, and day-to-day execution
• Proven ability to manage and grow social media channels
• Proficiency in social media platforms and tools (e.g., Meta Business Manager, Google Ads, Google Analytics)
• Excellent written and verbal communication skills, attention to detail, and creativity
• Availability to work nights and weekends as needed

Nice-to-haves

• Experience in a mission-driven organization
• Familiarity with design-thinking and human-centered strategies
• Knowledge of graphic design principles and tools (e.g., Adobe Creative Suite)
• Understanding of SEO and content marketing as they relate to social media
• Passion for staying ahead of social media trends

Benefits

• Health insurance
• Paid vacation
• Disability insurance
• Life insurance
• Public Service Loan Forgiveness eligibility
• Assistance from New York State for loan repayments depending on years of practice