Social Media Manager

$97,000 - $120,000/Yr

Muck Rack - New York, NY

Full-time - Mid Level

New York, NY

Merchant Wholesalers, Durable Goods

About the position

The Social Media Manager will be responsible for guiding Muck Rack's social media strategy and content, protecting the brand's reputation, and driving engagement across various social media platforms. As the first person in this role, the manager will develop and execute strategies that align with business goals, monitor social media conversations, and report on results to influence how the company reaches new audiences.

Responsibilities

• Develop and execute social media strategy aligned with company goals and campaigns
• Develop creative and engaging copy for campaigns
• Collaborate with design, communications, and marketing teams on strategy, measurement, and creative execution
• Engage with the community of public relations and communications professionals, journalists, and other media-adjacent audience members on social platforms
• Monitor social media mentions, escalate issues, and respond in a timely manner
• Analyze and report on results
• Manage social media calendar, publish and schedule posts

Requirements

• 5+ years of professional experience in social media management
• Proficiency in Sprout Social or similar platform
• Experience with tools including Muck Rack and Google Analytics
• Experience developing and executing social media strategies for B2B companies, preferably SaaS
• Data-driven mindset with a focus on performance metrics
• Experience with social listening and competitive tracking
• Strong content creation and copywriting skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment
• Self-starter with the ability to work autonomously
• Experience with reputation and crisis management
• Experience with running and optimizing paid social media advertising

Nice-to-haves

• Experience with LinkedIn, Instagram, TikTok, and X
• Familiarity with analytics tools for measuring social media performance

Benefits

• Base salary between $97,000 and $120,000+
• Quarterly bonus plan
• Geo-neutral compensation approach within the US
• Competitive pay bands for international roles
• Individual compensation decisions based on experience, skillset, and internal equity