Social Media Manager

$65,000 - $65,000/Yr

Postmarc - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Social Media Manager at Postmarc LLC is responsible for enhancing the brands' online presence through strategic social media initiatives. This role involves developing and executing a comprehensive social media strategy, creating engaging content, and analyzing performance metrics to drive brand awareness and customer engagement. The position requires a passion for fashion, strong communication skills, and the ability to work collaboratively in a hybrid work environment.

Responsibilities

• Design and implement social media strategies for various platforms including Instagram, TikTok, X (formerly Twitter), Facebook, Pinterest, and LinkedIn.
• Develop compelling content tailored for each platform, including posts, stories, and videos.
• Coordinate email marketing campaigns that align with social media efforts.
• Engage with followers by responding to comments and messages to foster community.
• Monitor social media performance metrics and provide regular reports on audience growth and engagement rates.
• Build and nurture relationships with influencers and brand partners, especially within the LGBTQ+ community.
• Manage and respond to social media crises effectively.
• Collaborate with cross-functional teams to ensure cohesive messaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 2+ years of experience in social media management or digital marketing, preferably in the fashion or retail industry.
• Strong understanding of social media platforms and best practices.
• Exceptional writing and copywriting skills.
• Experience with social media analytics tools to track performance.
• Excellent organizational and time management skills.

Nice-to-haves

• Graphic design experience (familiarity with tools like Canva or Adobe Creative Suite).
• Knowledge of paid social media advertising strategies.
• Experience with community management and user-generated content strategies.
• Familiarity with Mailchimp or similar email marketing platforms.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Paid holidays
• Dental insurance
• Vision insurance
• Employee discount