Social Media Manager

Beztak - Farmington Hills, MI

Full-time - Mid Level

Farmington Hills, MI

Real Estate

About the position

Beztak is seeking a Social Media Manager to oversee and enhance its social media presence across various platforms. This role involves managing online reputation efforts for multiple communities, including market rate apartments and senior living, while supporting corporate sites. The ideal candidate will be responsible for content creation, scheduling posts, managing advertising campaigns, and engaging with the online community to foster relationships and enhance brand visibility.

Responsibilities

• Lead, manage and oversee all social media efforts across the company including corporate, community, and executive team member channels.
• Refine and develop a social media strategy that will increase brand awareness and push our followers/customers through the sales funnel.
• Act as a strategic counselor on social media to internal key stakeholders across Marketing, Operations, Sales, and Ownership teams.
• Oversee day-to-day posting and content aggregation across all social media platforms.
• Collaborate and create video, photography, and graphic design assets.
• Refine existing KPI dashboards, develop thoughtful insights, and adapt the content strategy according to emerging trends.
• Manage all social editorial calendars, support content planning workflows, uncover insights and develop recommendations to execute across the company's social channels.
• Work closely with operations and fellow marketing team members to ensure key messaging and initiatives are incorporated into the social calendar.
• Generate new ideas to engage and grow vibrant, healthy communities on our social channels.
• Create and document best practices, social playbooks, and how-to's for social & community management, including workflows, tools, and responsibilities.
• Develop and execute a comprehensive social media strategy that aligns with Beztak's mission and business objectives, including increasing brand awareness, engagement, and lead generation.
• Independently create high-quality content, including written posts, graphics, photography, and video, tailored for each social media platform to tell compelling stories and engage our audience.
• Oversee Beztak's social media presence across platforms such as Facebook, Instagram, LinkedIn, YouTube and others, ensuring consistency in messaging, brand voice and as well as responsiveness.
• Monitor, analyze, and report on social media performance metrics, leveraging data to refine strategies and improve results.
• Stay informed about the latest trends, tools, and best practices in social media and digital marketing, ensuring Beztak remains innovative and relevant.
• Work closely with other departments to integrate social media efforts with broader marketing, communication, and business development strategies.
• Build and manage online communities, responding to comments and messages to foster relationships and enhance Beztak's presence.
• Attend events, meetings, and various on and off-site functions.
• Provide administrative support to ensure efficient office operations.

Requirements

• Bachelor's degree in marketing, communications, or related field preferred.
• Minimum 2 years of digital marketing work experience.
• Minimum 2 years of social media account management experience.
• Strong knowledge of social media presence building and branding.
• Working knowledge of audio, video, and photography equipment.
• Experience with social media management platforms.
• High proficiency in the use of Microsoft Office products including Word, PowerPoint, and Excel.
• High proficiency in all social media and content creation platforms including Canva, Adobe, Facebook, Instagram, LinkedIn, and YouTube.
• Fluency in written and spoken English.

Nice-to-haves

• Experience in project management.
• Ability to work in a fast-paced, changing environment.
• Self-motivated and able to work independently to complete projects on time without daily supervision.
• A high degree of initiative and very detail oriented.

Benefits

• 401(k) matching
• Employee assistance program
• Health savings account
• Life insurance
• Paid holidays
• Paid time off
• Referral program