Gardner-Webb University - Boiling Springs, NC
posted about 1 month ago
The Social Media Manager at Gardner-Webb University is responsible for overseeing the university's top-level social media platforms and the live mascot program. This role requires a candidate with a proven track record in creating and implementing effective digital and social media strategies. The ideal candidate will be a self-starter, results-driven, and possess strong teamwork, communication, and marketing skills. The Social Media Manager will manage the social media marketing strategy, ensuring that content resonates with the target audience and reflects the university's brand positively. In this position, the Social Media Manager will execute, document, and schedule organic social content tailored to the unique audiences of each platform. This includes creating and directing high-quality written and visual content, such as photos, graphics, and videos. The role also involves reviewing and scheduling requests for the live mascot's appearances, as well as transporting and accompanying the mascot at various events on campus and in the community as needed. Building and nurturing positive relationships with university departments is essential to stay informed about signature events, exhibitions, and special projects that can be promoted through social media. The Social Media Manager will collaborate with other communicators across campus to ensure that all university social media channels adhere to best practices and work towards audience growth. The position requires a professional yet engaging social media voice to advocate for Gardner-Webb University and respond to inquiries appropriately. Additionally, the Social Media Manager will implement SEO tactics aligned with the university's keyword strategies, source user-generated content from social media ambassadors, and serve on the emergency communications team to monitor sentiment and report results. Analyzing social media accounts, campaigns, and posts to assess effectiveness and make real-time adjustments is crucial for the long-term success of the university's social media presence. The role also involves creating and sharing detailed analytics of social platforms and tracking trends to conduct competitive analysis of other university content.