Social Media Manager

$52,000 - $83,200/Yr

25 Again & Nava Med Spa - Louisville, KY

Part-time,Full-time - Entry Level

Louisville, KY

About the position

The Social Media Manager will lead the company's social media presence and strategy, focusing on developing and executing campaigns, managing accounts, and driving engagement across various platforms. The role requires a creative individual with a strong understanding of social media trends and audience behaviors.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Conduct research on industry trends and competitor activities.
• Define target audience segments and create tailored content strategies.
• Plan and schedule social media content calendars for timely delivery.
• Collaborate with cross-functional teams to integrate social media into broader marketing campaigns.
• Create engaging content for social media platforms, including written posts and visuals.
• Manage content libraries and optimize strategies based on performance data.
• Respond to comments and inquiries on social media in a professional manner.
• Foster online communities and build relationships with followers and influencers.
• Develop and execute paid social media advertising campaigns.
• Monitor campaign performance and optimize for maximum ROI.
• Analyze social media performance metrics and provide regular reports.
• Monitor social media channels for mentions and respond to customer feedback.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Excellent knowledge of social media platforms and best practices.
• Strong understanding of audience behavior and content creation.
• Proficiency in social media management tools and analytics platforms.
• Experience with social media advertising and audience targeting.
• Strong organizational and time management skills.
• Excellent interpersonal and relationship-building skills.

Nice-to-haves

• Relevant certifications in social media or marketing.
• Experience with influencer collaborations.
• Creative thinking skills for content creation.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance