Social Media Manager

$45,760 - $58,240/Yr

Unclassified - Danville, CA

Part-time,Full-time - Mid Level

Remote - Danville, CA

About the position

We are seeking a creative and strategic Social Media Manager to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. You will work closely with various departments to create compelling content and manage our social media platforms, ensuring alignment with our overall marketing goals.

Responsibilities

• Develop and execute innovative social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct thorough research to stay updated on industry trends and audience preferences.
• Utilize social listening tools to monitor brand mentions, customer feedback, and market trends.
• Collaborate with the marketing team to align social media campaigns with advertising initiatives.
• Design visually appealing graphics using Adobe Illustrator for social media posts.
• Proofread all content to ensure accuracy and adherence to brand guidelines.
• Analyze performance metrics and generate reports to assess the effectiveness of social media campaigns.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.

Requirements

• Proven experience in social media management or a related field.
• Strong skills in content creation and advertising strategies.
• Proficiency in web tools and platforms related to social media marketing.
• Familiarity with Google Analytics and other analytics tools for performance tracking.
• Excellent research skills to identify trends and insights that inform strategy.
• Ability to work collaboratively within a team while also being self-motivated.
• Strong proofreading skills with attention to detail in all written communications.
• A creative mindset with the ability to think outside the box when developing campaigns.

Benefits

• Flexible schedule