SOCIAL MEDIA MANAGER

$80,000 - $80,000/Yr

Pat Mcgrath Cosmetics - New York, NY

Full-time - Mid Level

New York, NY

Motion Picture and Sound Recording Industries

About the position

Pat McGrath Labs is seeking an experienced and creative Social Media Manager to oversee the social media strategy and presence across various platforms, with a particular focus on TikTok. The ideal candidate will possess a deep understanding of social media marketing, excellent content creation skills, and the ability to engage effectively with the online community. This role is pivotal in enhancing the brand's visibility and engagement in the beauty industry, leveraging the unique voice and vision of Pat McGrath, a renowned figure in the makeup world. In this position, the Social Media Manager will be responsible for developing and implementing a comprehensive social media strategy that aligns with the marketing goals and objectives of Pat McGrath Labs. This includes managing and maintaining the brand's social media presence across multiple platforms such as Facebook, TikTok, and Instagram. The candidate will create and curate high-quality content, including text, images, videos, and stories, that resonates with the target audience and reflects the brand's identity. The role also involves conducting regular social media analytics and reporting to measure performance and inform future content and engagement strategies. Collaboration with cross-functional teams, including Marketing, PR, Customer Service, Digital, and Creative, is essential to ensure consistent brand messaging and campaigns. Staying up to date with the latest social media trends, best practices, and platform changes is crucial for success in this role. Additionally, the Social Media Manager will manage and respond to social media inquiries, comments, and messages in a timely and professional manner, develop and manage social media campaigns and contests to drive engagement and brand awareness, and identify influencer marketing opportunities to expand reach and influence. The position also requires managing social media advertising budgets and campaigns to achieve marketing goals while ensuring brand consistency and compliance with social media policies and guidelines.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the marketing goals and objectives.
• Manage and maintain social media presence across multiple platforms (Facebook, TikTok, Instagram, etc.) with a focus on TikTok.
• Create and curate high-quality content (text, images, videos, stories) that resonates with the target audience.
• Conduct regular social media analytics and reporting to measure performance and inform future content and engagement strategies.
• Collaborate with cross-functional teams (Marketing, PR, Customer Service, Digital, Creative, etc.) to ensure consistent brand messaging and campaigns.
• Stay up to date with the latest social media trends, best practices, and platform changes.
• Manage and respond to social media inquiries, comments, and messages in a timely and professional manner.
• Develop and manage social media campaigns and contests to drive engagement and brand awareness.
• Identify and leverage influencer marketing opportunities to expand reach and influence.
• Manage social media advertising budgets and campaigns to achieve marketing goals.
• Ensure brand consistency and compliance with social media policies and guidelines.

Requirements

• 3+ years of experience in social media marketing.
• Bachelor's degree in marketing, communications, or related field.
• Proven track record of success in developing and implementing social media strategies.
• Excellent content creation and writing skills.
• Strong analytical and problem-solving skills.
• Experience with social media analytics tools (Hootsuite, Sprout Social, etc.).
• Knowledge of social media advertising platforms (Facebook Ads, etc.).
• Strong collaboration skills with a project management approach.

Benefits

• Salary range: 75-80k
• Medical, Dental, and Vision Coverage - $for$ 3% 401(k) Retirement Match
• Hybrid Schedule (4-in/1-WFH)
• 15 PTO + 10 Holidays