Social Media Manager

$70,000 - $85,000/Yr

Beazley - Chicago, IL

Full-time - Mid Level

Chicago, IL

Insurance Carriers and Related Activities

About the position

The Social Media Manager at Beazley Group is responsible for developing and implementing a global social media strategy that enhances the company's brand presence and engages customers across various platforms. This role involves collaboration with internal teams and external agencies to create compelling content, manage social media campaigns, and track engagement metrics. The Social Media Manager will also oversee the employee advocacy tool, EveryoneSocial, and ensure that all social media activities align with Beazley's marketing objectives and core values.

Responsibilities

• Lead organic social media strategy, building engaging customer experiences across social channels.
• Support Lead Digital Marketing Manager with paid social media advertising strategy.
• Collaborate with broader marketing team to develop social media creative tiles and campaigns, ensuring conformity to the brand guidelines across messaging and tone of voice.
• Create video and animation compositions across various platforms, including but not limited to Instagram, TikTok, YouTube Shorts, etc.
• Proactively manage the company's social media content calendar by working with the corporate comms and marketing team.
• Develop and implement plans to both grow and maintain followers on all Beazley's social media platforms, including EveryoneSocial.
• Establish key performance indicators and use social data monitoring tools to understand efficacy of existing social campaigns and measure success.
• Supervise and monitor through social listening all aspects of social media interaction between customers and the company to ensure a positive customer service experience.
• Stay up to date with latest social media best practices and technologies such as AI capabilities and/or partnering with Influencers.

Requirements

• Bachelor's degree or equivalent related experience.
• Certifications in social media marketing.
• Excellent communication skills, both verbal and written.
• Advanced copywriting skills for social and digital marketing to drive branded content across channels.
• Advanced knowledge of using a range of social media channels (e.g., LinkedIn, Twitter, Facebook, Instagram).
• Proficient in graphic design tools (e.g., Photoshop, Illustrator, Canva or equivalent).
• Proficient in all Microsoft Office programs.
• Skills in motivating a team, being a team player, and ability to work on own initiative.
• Ability to manage time, meet deadlines and prioritize.
• Excellent understanding of organisational processes.
• Agency experience working in social media channels across organic and paid media.
• Direct knowledge and experience using social media marketing tools such as Hootsuite, Sprout Social, Meltwater, Buffer, etc.
• Proven track-record of teamwork, accuracy, timeliness and anticipating needs.

Nice-to-haves

• Prior marketing and communications experience an advantage.
• Previously worked with vendors or external stakeholders for joint-led initiatives.

Benefits

• Attractive base compensation and discretionary performance related annual bonus
• Competitively priced medical, dental and vision insurance
• Company paid life, and short- and long-term disability insurance
• 401(k) plan with 5% company match and immediate vesting
• 22 days annual PTO (full-time, prorated for 1st calendar year of employment), plus paid public holidays
• Up to $700 reimbursement towards home office setup
• Free in-office lunch, travel reimbursement for travel to office, and monthly lifestyle allowance in support of your wellbeing
• The opportunity to save for, and purchase, shares of Beazley stock
• Six months fully paid parental leave, regardless of how you come to parenthood
• Company paid sabbatical up to 12 weeks after 10 years of continued service
• Support with exam/study leave and fees for relevant qualifications related to furthering education
• Up to 2.5 days matched paid leave for volunteering at a charity of your choice and 5 days paid leave to provide or arrange care for a dependent with a long term care need annually
• Smart working policy and flexible working culture, trusting our employees to do what works best for them, their role and the needs of the business