Social Media Manager

Paper Source - Chicago, IL

Full-time - Entry Level

Chicago, IL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Social Media Manager is a pivotal role within the marketing and sales team, responsible for enhancing the brand's reach and engagement through various social media channels. This position plays a crucial part in driving traffic to both physical stores and the e-commerce platform. The Social Media Manager will develop and execute compelling content plans that align with the company's initiatives, brand goals, and product priorities. This role requires collaboration with the broader Commercial Strategy team to identify content opportunities and align on campaign plans, ensuring a cohesive approach across all brand social media accounts. In this role, the Social Media Manager will create and manage account schedules that support commercial strategy objectives, coordinating all necessary assets, copy, and links to meet deadlines. The individual will generate, edit, publish, and launch social media campaigns while monitoring accounts daily to engage with customers and followers through comments and interactions on owned feeds and relevant brand feeds. Maintaining the aesthetic and tone of social media accounts in accordance with brand style guide standards and commercial strategy priorities is essential. Staying current with social media trends, technologies, design tools, and applications is vital for making informed recommendations for social media strategies. The Social Media Manager will also suggest and implement innovative features to enhance brand awareness, such as giveaways, collaborations, and follower engagement prompts. Supporting the overall customer experience by providing social media prompts that align with Store Operations objectives is a key responsibility, along with offering social media guidelines and best practices to store operations. Additionally, the role involves sourcing effective user-generated content (UGC) for repurposing, managing permissions, and organizing asset galleries. Monitoring overall social performance and analyzing key performance indicators (KPIs) to drive positive results is crucial. Effective communication with all stakeholders, including the Commercial Strategy team and leadership, is necessary to ensure alignment and success in social media initiatives.

Responsibilities

• Create account schedules that support commercial strategy objectives and coordinate all the needed assets, copy and links to hit deadlines.
• Generate, edit, publish and launch social media campaigns and monitor accounts daily.
• Engage with customers and followers through comments on owned feeds and other brand relevant feeds.
• Maintain the look and feel of social accounts in alignment with brand style guide standards and commercial strategy priorities.
• Stay up-to-date with social media trends, current technologies, design tools and applications.
• Make recommendations for social media strategies that are informed by this knowledge.
• Suggest and implement new features to develop brand awareness, like giveaways, collabs and follower prompts.
• Support the 360 customer experience by providing social media prompts to the field that align with Store Operations objectives and overall commercial strategy.
• Support store operations with social media guidelines, best practices and store account support.
• Find effective UGC to repurpose and manage permissions.
• Organize and maintain asset galleries.
• Monitor overall social performance along with individual campaign performance.
• Analyze and report on KPIs and take action to drive positive results.
• Communicate effectively to all stakeholders, including Commercial Strategy, related work centers and leadership.

Requirements

• Experience as a social media manager or a similar role (1 - 2 years).
• Experience in creating social media strategies.
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Strong understanding of the brand, products and store experience.
• Excellent time-management and organization skills.
• Excellent copywriting skills.
• Creative problem solver and analytical thinker.
• Strong cross-functional collaboration and communication skills.
• Highly motivated, self-starter who can thrive in a matrixed environment.
• Eye for compelling, on-brand content.
• Clear understanding of the social media landscape.