Social Media Manager

$50,000 - $60,000/Yr

The King Center - Atlanta, GA

Full-time

Atlanta, GA

About the position

We are seeking to hire a Social Media Manager with a passion for social justice and advancing humanity through social media engagement. The Social Media Manager serves as the primary source of oversight and development for The King Center's social media channels. This role is responsible for The Center's immersion in web communications, social networking, and online communities, and represents the voice of acceptance in the social media space by creating copy, engaging in online dialog, and answering questions where appropriate. The successful candidate will follow global news and news relevant to The King Center's vision, mission, and core values; engage in the ongoing study of nonviolence and its relevance today; know the latest trends; and continually seek out new ways to drive communication and engagement. Having a strong sense of caring and understanding of how to communicate with people of all backgrounds is important to success in this role. The Social Media Manager will establish, build, and execute ongoing social media strategies to support organizational objectives, strategies, and initiatives. This includes ensuring messaging and tone are consistent with the vision, mission, and core values of the organization. The role involves developing themes, storylines, and writing responses across various social media channels such as social networking sites, blogs, and the company's website. The manager will be responsible for the development and production of videos and photos to be used across websites and on all social media platforms, including but not limited to Blogs, Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+. Additionally, the Social Media Manager will capture new, diverse audiences, focusing on The King Center as a global brand with core messaging, making friends/followers/fans, creating groups, and distributing new video and campaign media of marketing activities for placement on blogs and community-driven sites. Engaging with potential and existing customers to build brand rapport and address concerns/complaints is also a key responsibility. The manager will oversee the daily posting, management, and measurement of various social media channels, utilizing social media management tools to analyze data from web traffic tools like Google Analytics and Facebook Analytics, preparing reports to update usage statistics and community interactions. The role requires researching, monitoring, and engaging in daily trends and community listening to increase brand awareness and retain relationships with followers. The Social Media Manager will monitor and moderate user-generated content, provide feedback and recommendations to management, and work with internal teams to ensure all content meets legal and compliance requirements. Conducting social listening to identify and capitalize on new opportunities, enforcing social media guidelines, and reviewing all communications/media for quality, accuracy, and tone before distribution are also essential tasks. Educating key players on best practices, industry trends, and upcoming developments will help them engage and grow their social audiences. Finally, the manager will recommend and facilitate changes needed to improve the organization's brand reputation on social media.

Responsibilities

• Establishes, builds, and executes ongoing social media strategies to support organizational objectives, strategies, and initiatives.
• Ensures messaging and tone are consistent with the vision, mission, and core values of the organization.
• Develop themes, and storylines and writes responses in various social media channels such as social networking sites, blogs, and the company's website.
• Responsible for the development and production of videos and photos to be used across websites and on all social media platforms.
• Capture new, diverse audiences focusing on The King Center as a global brand with core messaging.
• Make friends/followers/fans, create groups, create social media pages, and distribute new video and campaign media of marketing activities.
• Engages with potential and existing customers to build brand rapport and address concerns/complaints.
• Responsible for the daily posting, management, and measurement of our various social media channels.
• Works with social media management tools to analyze data from web traffic tools and prepares reports to update usage statistics and community interactions.
• Researches, monitors, and engages in daily trends and community listening to increase brand awareness.
• Monitors and moderates user-generated content and provides feedback and recommendations to management.
• Works with internal teams to ensure all content meets legal and compliance requirements.
• Interacts with social media users to foster a positive community experience.
• Conducts social listening to identify and capitalize on new opportunities.
• Enforces social media guidelines and monitors user content.
• Reviews all communications/media for quality, accuracy, and tone before distribution.
• Educates key players on best practices, industry trends, and upcoming developments.
• Recommends and facilitates changes needed to improve the organization's brand reputation on social media.

Requirements

• Demonstrated excellence in written and verbal communication knowledge and skills.
• A complete understanding of how popular social networks work including their functionality and design.
• Must be able to communicate clear, consistent messages in a variety of media.
• Strong analytic skills to assess data from various sources.
• Must have good interpersonal skills to deal with a diverse group of contacts, including Senior Executives, Managers, and other company leaders.
• Self-starter with an outgoing and results-oriented personality.
• Advanced WordPress, MS Office, and Adobe Creative Suite skills.
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Demonstrated experience managing social media platforms including daily monitoring, posting, content development, and analytics.
• Demonstrated sound judgment; strong organizational, interpersonal, and oral/written communication skills; and the ability to prioritize, multi-task, maintain quality, and meet deadlines.
• Demonstrated strategic thinking and planning skills.
• Meticulously detailed.
• Recognition/understanding of ethical and legal requirements of confidentiality in the handling of sensitive information and situations.
• 3-6 years of communications, social, and content marketing experience.