Social Media Manager

$60,700 - $91,100/Yr

PowerSchool - Folsom, CA

Full-time - Mid Level

Folsom, CA

Professional, Scientific, and Technical Services

About the position

The Social Media Manager at PowerSchool is responsible for developing and executing the company's social media strategy across various platforms including LinkedIn, Twitter, Facebook, and YouTube. This role involves managing content creation, optimizing channel structures, engaging with followers and influencers, and collaborating with various stakeholders to enhance brand visibility and engagement. The manager will also coordinate with the digital team to integrate paid social media efforts into the overall strategy, aiming to move customers through the brand marketing funnel from awareness to advocacy.

Responsibilities

• Creation and day-to-day running of social media strategy and channels.
• Day-to-day coordination to ensure social media strategy and tactics are incorporated into campaigns and corporate communications plans.
• Close collaboration with Manager of Corporate Communications.
• Analyze effectiveness of plans, delivering results to stakeholders and management.
• Provide analytical and critical industry insights/competitive insights to drive tactical decision-making and optimization.

Requirements

• Bachelor's degree in communications, marketing, or related field.
• 5-7 years of PR and social media experience in increasingly complex roles is required.
• 2+ years managing multiple social media accounts required.
• More than 3 years of communications experience within a Fortune 500, hi-tech or education technology organization is preferred.
• More than 3 years of PR and social media experience in education technology preferred.
• Experience or familiarity working within a Sprint project management system and use of project management software.
• Strong time management skills.
• Excellent oral, written, and presentation skills.

Nice-to-haves

• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
• Comfortable working in different styles of organizations including flat and matrixed.
• Positive and can-do attitude!

Benefits

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Paid Community and Volunteer Time Off (VTO)
• Wellness Program, including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage