Social Media Manager

$31,200 - $40,352/Yr

Keller Williams Realty - Ardmore, PA

Part-time,Full-time - Mid Level

Ardmore, PA

Real Estate

About the position

We are seeking a highly skilled and creative Social Media Manager to join our team. The successful candidate will be responsible for developing and implementing a comprehensive social media strategy that drives brand awareness, engagement, and conversions. This role requires a strong understanding of social media platforms, a passion for storytelling, and the ability to drive results through data analysis and optimization. The Social Media Manager will work closely with various teams to ensure that our social media presence aligns with our business objectives and brand identity. In this position, you will develop and execute a social media strategy that aligns with our business objectives and brand identity. You will create high-quality, engaging, and relevant content that resonates with our target audience. Managing and maintaining our social media presence across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn, will be a key responsibility. You will conduct thorough research to stay up-to-date with industry trends, best practices, and consumer insights, utilizing social listening tools to monitor brand mentions, competitors, and industry-related conversations. Additionally, you will develop and implement social media advertising campaigns that drive conversions and revenue growth. Collaboration with the public relations team will be essential to ensure a consistent brand message across all channels. You will manage and analyze social media metrics to measure campaign success and inform future strategies, conducting regular audits of our social media channels to ensure compliance with company policies and industry regulations. Utilizing Adobe Creative Suite, you will create visually appealing content that meets brand standards and provide regular reporting and insights to stakeholders to ensure transparency and alignment with business objectives.

Responsibilities

• Develop and execute a social media strategy that aligns with our business objectives and brand identity.
• Create high-quality, engaging, and relevant content that resonates with our target audience.
• Manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Conduct thorough research to stay up-to-date with industry trends, best practices, and consumer insights.
• Utilize social listening tools to monitor brand mentions, competitors, and industry-related conversations.
• Develop and implement social media advertising campaigns that drive conversions and revenue growth.
• Collaborate with the public relations team to ensure a consistent brand message across all channels.
• Manage and analyze social media metrics to measure campaign success and inform future strategies.
• Conduct regular audits of our social media channels to ensure compliance with company policies and industry regulations.
• Utilize Adobe Creative Suite to create visually appealing content that meets brand standards.
• Provide regular reporting and insights to stakeholders to ensure transparency and alignment with business objectives.

Requirements

• Bachelor's degree in Marketing, Public Relations, Journalism, or a related field.
• Proven experience in social media management, with a focus on content creation, advertising, and analytics.
• Strong understanding of social media platforms, including their unique features and audience demographics.
• Experience with social media management tools, including Hootsuite, Sprout Social, or Buffer.
• Excellent writing and proofreading skills to ensure high-quality content that meets brand standards.
• Strong research and analysis skills to inform social media strategies and optimize campaign performance.
• Ability to work independently and collaboratively as part of a team.
• Strong attention to detail and commitment to delivering high-quality results.
• Experience with SEO principles and strategies to optimize social media content for search engines.
• Strong understanding of public relations principles and best practices to ensure a consistent brand message across all channels.

Benefits

• Health insurance
• Dental insurance
• Paid time off