Social Media Manager

Circuit City - New York, NY

Full-time - Mid Level

New York, NY

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

We are seeking a dynamic and creative Social Media Manager to join our marketing team in New York. The ideal candidate will be responsible for building a strong online presence for our brand by engaging with our audience across various social media platforms. This role requires a strategic thinker who can identify the best social networks to reach our current and prospective customers, and develop a comprehensive social media strategy that promotes our brand effectively. The Social Media Manager will be tasked with creating original and engaging content that resonates with our audience, particularly during the launch of new features and products. This includes curating paid social content and ensuring that all communications are timely and responsive to customer inquiries. The successful candidate will also be responsible for measuring the impact of our social media efforts and driving process improvements based on data analysis. Staying updated with the latest developments in social media platforms is crucial for maximizing operational excellence in this role. Additionally, the Social Media Manager will utilize tools such as Photoshop and Lightroom to create and edit visually appealing content. Regular reporting to management will be required, providing insights and recommendations based on performance metrics and audience engagement analysis.

Responsibilities

• Research audience preferences and identify social networks that would be optimal for building brand reputation
• Develop a social media strategy to promote brand presence
• Create original, engaging content to drive interest and build buzz around launch of new features/products
• Paid social content curation
• Monitor for customer communication and respond to queries in a timely manner
• Measure impact and drive process improvements as required
• Stay up to date with developments in social platforms for maximum operational excellence
• Create/edit content in Photoshop and Lightroom
• Present periodic reports to management with recommendations and insights based on analysis

Requirements

• 3 years experience working in a similar position
• Create/edit content in Photoshop and Lightroom
• Tech-savvy with a prominent social presence on one or more networks
• Proven experience developing creative content for engagement
• Excellent written and verbal communication skills
• Working knowledge of popular analytic and social media management tools