Social Media Manager

$85,000 - $100,000/Yr

The Finish Line - Boulder, CO

Full-time - Mid Level

Boulder, CO

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Manager of Social Media leads the strategic vision and execution of social media strategy and ideation across platforms to deliver a consistent and connected customer experience. This role will partner closely with brand, creative and cultural partnerships to conceptualize innovative ideas to engage the JD North America audience across social. The position involves managing the social strategy for JD North America, focusing on positioning JD as top of mind with consumers in culture across fashion, sport, and music.

Responsibilities

• Manage the social strategy for JD North America, focusing on positioning JD as top of mind with consumers in culture across fashion, sport, and music.
• Provide leadership for all deliverables across social media platforms (Instagram, Tik Tok, Youtube, Twitter, Facebook, etc).
• Lead and develop a team of social media marketers through coaching and real-time feedback.
• Oversee day-to-day point of contact with channel representatives for Organic Social (Meta, TikTok) and our social media managing platform Brandwatch.
• Develop creative solutions and interactive work plans to achieve collective goals and meet deadlines.
• Oversee the planning, editing, and management of the JD blog.
• Partner closely with Brand Managers, Loyalty, Integrated Marketing, SEO, Creative, and Cultural Partnerships to execute key campaign moments across social media platforms based on best practices.
• Evaluate current and up-and-coming social trends; translate relevant trends for the JD audience.
• Oversee monthly editorial calendar planning across all JD owned social channels.
• Monitor customer interaction with JD and Finish Line social channels and participate as needed to drive engagement within the community.
• Monitor external blogs, social networking sites, forums, and competitors' activities. Participate in the conversation as needed.
• Develop success metrics to measure the effectiveness of campaigns and create/present post-launch summaries to key stakeholders.
• Review all program deliverables for quality and accuracy.
• Perform additional duties and projects as required.

Requirements

• Bachelor's degree from a 4-year college or university.
• At least 5-7 years of experience in marketing, preferably in social.
• Past management experience is required.
• Strong knowledge of social trends, social best practices, and analytics.
• Experience with Brandwatch and Google Suite preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k
• Sick leave
• Parental leave
• Company paid time off plan
• 10% bonus target