Social Media Manager

American Cruise Lines - Guilford, CT

Full-time - Mid Level

Guilford, CT

Scenic and Sightseeing Transportation

About the position

The Social Media Manager will oversee the development and execution of social media strategies for American Cruise Lines. This role is crucial for managing the brand's presence across various social media platforms, driving engagement, and fostering community growth, all while strategically increasing brand visibility. The ideal candidate will be creative, motivated, and passionate about connecting with customers, contributing significantly to the company's growth through effective social media marketing initiatives.

Responsibilities

• Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, X, LinkedIn, YouTube, etc.).
• Create and curate engaging content that aligns with the brand's voice and values.
• Monitor and respond to social media activity, engaging with followers and fostering community growth.
• Stay up-to-date with social media trends, tools, applications, and best practices.
• Analyze social media metrics, report performance, and make recommendations to improve effectiveness and engagement rates.
• Collaborate with internal teams (marketing, product development, sales, etc.) to ensure social media aligns with broader campaigns and initiatives.
• Manage social media advertising campaigns and budgets, focusing on achieving KPIs such as growth, engagement, and conversion.
• Maintain a content calendar that is aligned with marketing initiatives, seasonal trends, and product launches.
• Research competitors and industry benchmarks.
• Identify and manage relationships with social influencers and brand ambassadors.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of proven work experience as a Social Media Manager or similar role.
• Excellent understanding of social media platforms, trends, and best practices.
• Strong copywriting and content creation skills.
• Experience with social media management tools.
• Strong organizational skills and attention to detail, with the ability to multitask in a fast-paced environment.
• Data-driven, with the ability to analyze data, draw insights, and make recommendations.
• Ability to work collaboratively with cross-functional teams.
• Strong communication skills, both written and verbal.
• Creative mindset with the ability to propose and implement innovative ideas.

Nice-to-haves

• Experience with social media advertising and paid media campaigns is a plus.