Social Media Manager

Planit.Ag - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

Professional, Scientific, and Technical Services

About the position

The Social Media Manager at Planit Agency is a client-facing role focused on managing social media communications to enhance brand visibility. This position involves developing, managing, and executing strategic social media plans while monitoring results and adjusting strategies to optimize return on investment (ROI). The ideal candidate is a creative self-starter with strong writing and analytical skills, capable of engaging with the community and driving customer relationships through innovative social content.

Responsibilities

• Develops and implements strategic social media plans.
• Handles community management, responding to customer questions and engaging in conversations across all social media accounts.
• Creates engaging social content that adheres to best practices and drives engagement.
• Manages Creative team deliverables to ensure alignment with brand guidelines and optimization for each social channel.
• Conducts social listening, analytics, and reporting, providing insights and recommendations to optimize ROI.
• Adheres to project budgets and manages social media monitoring.
• Demonstrates knowledge of current news and industry trends.
• Contributes to project and annual client planning documents.
• Develops persuasive summary and recommendation documents for client presentations.
• Conducts influencer research, vetting, outreach, and management.
• Crafts compelling social content including posts, polls, and quizzes.
• Communicates with clients and prepares monthly/quarterly reports leveraging monitoring tools.
• Delivers concise and actionable accounts of meetings and discussions.
• Makes strategic social media recommendations and collaborates with the creative team to develop engaging content.

Requirements

• 3-7 years experience managing social media accounts/campaigns.
• Bachelor's Degree in public relations, communications, journalism, business, marketing, advertising, English, or related field.
• Exceptional writing skills and extreme attention to detail.
• Strong organizational skills and ability to manage multiple deadlines.
• Clear understanding of best practices for Facebook, Instagram, LinkedIn, and Twitter; TikTok experience is a plus.
• Experience with Google Suite, Sprout Social, Canva, Sprinklr, Facebook Ad Manager, and Google Analytics is a plus.
• Experience in influencer marketing is a plus.
• Ability to work weekends and after-hours as expected in the 24/7 social media news cycle.

Nice-to-haves

• Agency experience is a plus.
• Experience with TikTok is a plus.