Gordon Mckernan Injury Attorneys - Baton Rouge, LA
posted 2 months ago
The Social Media Marketing Coordinator position at Gordon McKernan Injury Attorneys is a dynamic role that involves coordinating and overseeing various marketing projects and objectives as assigned by the Marketing Director and/or Social Media Manager. The primary focus of this position will be on executing social media objectives and developing strategies for client engagement. The coordinator will be responsible for performing social media tasks, creating content, and engaging with the firm's client base through various projects that may overlap with social media initiatives. In this role, the coordinator will manage social media tasks and schedules, ensuring that all activities are executed as planned. Regular reporting on project status updates will be required, with reports submitted weekly, monthly, and quarterly to the Marketing Director and Social Media Manager. Content creation is a key responsibility, where the coordinator will design assets for social media and other mediums using tools like Canva and other design programs. Collaboration is essential, as the coordinator will work closely with the marketing team and other stakeholders within the law firm to achieve content goals. This may involve directing videographers, production assistants, attorneys, paralegals, and firm leadership to create content that aligns with defined objectives. Additionally, the coordinator will need to stay updated on the latest social media best practices and market trends to ensure the firm's strategies remain effective and relevant. The role may also require providing additional support to the marketing department as needed and performing other duties as assigned.