Social Media & Marketing Coordinator

$50,000 - $75,000/Yr

The Snyder Team ~ Re/Max Results - Lake Elmo, MN

Full-time - Mid Level

Lake Elmo, MN

About the position

The Social Media and Marketing Coordinator will be responsible for developing and executing effective marketing strategies and managing our social media presence. This role combines creativity with analytical skills to drive brand awareness, engage with clients, and support our real estate agents. Additionally, the ideal candidate will have the opportunity to practice real estate, providing a unique blend of marketing and industry expertise. The position requires a proactive approach to social media management, where the coordinator will develop and implement strategies to enhance brand visibility and engagement across various platforms such as Facebook, Instagram, LinkedIn, and Twitter. The role also involves creating and curating engaging content, monitoring social media channels, responding to inquiries, and analyzing performance metrics to improve outcomes. In terms of marketing strategy and execution, the coordinator will design and execute campaigns to promote listings, open houses, and company events. Collaboration with real estate agents is essential to create compelling marketing materials, including brochures, flyers, and email newsletters. The coordinator will also manage online advertising efforts, such as Google Ads and Facebook Ads, to generate leads and increase brand awareness. Conducting market research to stay informed about industry trends and competitor activities is also a key responsibility. Content creation and management are vital aspects of this role, where the coordinator will write and edit content for the company website, blog, and other digital platforms, ensuring consistency of brand messaging across all marketing materials. Coordination with photographers and graphic designers will be necessary to produce high-quality visuals. Furthermore, maintaining an active real estate license and engaging in real estate transactions as needed will leverage the coordinator's real estate knowledge to enhance marketing strategies and provide valuable insights. The coordinator will also be responsible for tracking and reporting on the effectiveness of marketing campaigns and social media efforts, providing regular updates and recommendations to improve marketing performance. This position offers a competitive salary with W2 benefits, the flexibility to run a real estate business, and opportunities for professional growth and development within a dynamic work environment.

Responsibilities

• Develop and implement social media strategies to enhance brand visibility and engagement across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create and curate engaging content, including posts, graphics, videos, and stories.
• Monitor social media channels, respond to inquiries, and engage with followers.
• Analyze social media performance metrics and adjust strategies to improve outcomes.
• Design and execute marketing campaigns to promote listings, open houses, and company events.
• Collaborate with real estate agents to create compelling marketing materials, including brochures, flyers, and email newsletters.
• Manage and optimize online advertising efforts (e.g., Google Ads, Facebook Ads) to generate leads and increase brand awareness.
• Conduct market research to stay informed about industry trends and competitor activities.
• Write and edit content for the company website, blog, and other digital platforms.
• Ensure consistency of brand messaging across all marketing materials.
• Coordinate with photographers and graphic designers to produce high-quality visuals.
• Maintain an active real estate license and engage in real estate transactions as needed.
• Track and report on the effectiveness of marketing campaigns and social media efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Real Estate, or a related field.
• Proven experience in social media management, digital marketing, and content creation.
• Active real estate license in Minnesota and/or Wisconsin, or the willingness to obtain one.
• Strong understanding of real estate industry trends and practices.
• Proficiency in social media platforms, marketing tools, and analytics software (e.g., Google Analytics, Hootsuite).
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary with W2 benefits.
• Flexibility to run a real estate business while earning a salary.
• Opportunity to practice real estate while focusing on marketing and social media.
• Dynamic work environment with room for professional growth and development.
• Collaborative team culture that values creativity and innovation.