Social Media & Marketing Coordinator

Bridgewater Banquet & Conference Center - Powell, OH

Part-time,Full-time - Mid Level

Powell, OH

Real Estate

About the position

The Social Media & Marketing Coordinator at Bridgewater Banquet & Conference Center is a pivotal role responsible for managing and enhancing the online presence of the organization across various social media platforms. This position entails creating and curating engaging content, including artwork and text, tailored for all campuses of Bridgewater. The ideal candidate will possess a strong background in digital marketing, particularly within the restaurant or retail sectors, and will be adept at utilizing social media marketing tools to uphold and promote the Bridgewater brand effectively. In this role, the coordinator will track and analyze marketing analytics data to gauge the effectiveness of social media strategies. They will develop and implement innovative social media strategies aimed at increasing brand awareness and engagement among target audiences. The coordinator will also monitor social media channels for emerging trends, providing insights and suggestions to enhance the brand's online presence. Timeliness is crucial, as the coordinator will manage the posting schedule according to Bridgewater's calendar and will be responsible for promptly responding to comments and direct messages from followers. Additionally, the coordinator will act as a liaison for marketing partnerships, collaborating with internal teams to ensure that marketing efforts remain within budget. The role may also involve additional marketing duties for candidates with the right experience, making it a versatile position that can adapt to the strengths of the individual.

Responsibilities

• Using social media marketing tools to create and maintain the Bridgewater brand.
• Track and record marketing analytics data.
• Develop and implement social media strategies to increase awareness and engagement.
• Monitor social media channels for trends and make suggestions accordingly.
• Keep on top of Bridgewater's calendar to ensure timely posting.
• Be accountable to responding to comments, DMs, etc in an incredibly timely manner.
• Be liaison for marketing partnerships.
• Collaborate with team to stay on budget.

Requirements

• Bachelor's degree in marketing, Advertising, or related field.
• 5+ years digital marketing experience; restaurant or retail experience is a plus.
• 2-3 years managing a social program.
• Proven success managing social channels through engagement and follower growth.
• Social media platform experience with understanding of various channels (e.g. Instagram, Facebook, etc.).
• Paid Media and SEO experience is a plus.
• Self-starter with the ability to excel in a fast-paced environment.
• Proven work experience as a Social Media Coordinator or similar role.
• Knowledge of advertising principles and best practices for social media platforms.
• Excellent proofreading skills to ensure accurate and error-free content.
• Strong understanding of SEO principles to optimize social media content for search engines.
• Familiarity with Adobe Photoshop is a major plus.
• Ability to manage multiple social media accounts simultaneously.
• Strong written and verbal communication skills.
• Strong organizational and administrative skills.

Nice-to-haves

• Graphic design skills (1 year preferred).
• Experience in creating social calendars aligning to brand calendar.
• Experience in developing and executing influencer campaigns.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible schedule
• Paid time off