Social Media Marketing Manager - Corpus Christi Hooks

Corpus Christi Hooks - Corpus Christi, TX

Full-time - Entry Level

Corpus Christi, TX

Performing Arts, Spectator Sports, and Related Industries

About the position

The Social Media Marketing Manager is responsible for creating and managing content across various digital platforms for the Corpus Christi Hooks. This full-time position reports to the Director of Marketing and plays a crucial role in developing marketing strategies, engaging with the community, and enhancing the team's online presence.

Responsibilities

• Manage logins and access for all Hooks social channels.
• Set organic posting schedule with content specific to each individual social media platform.
• Collaborate with sales/ticketing, season members, sponsorship, retail, community relations, media relations and marketing on content strategy and execution.
• Monitor and respond to comments and messages.
• Create content and maintain edits on the website.
• Provide copy for all sales and marketing channels, including radio, TV, email, social media and print.
• Provide programming for the Winter Baseball Banquet & other team events.
• Author content for gameday program, media guide & other club publications.
• Set distribution schedule and content strategy for email marketing.
• Write email copy and coordinate graphics production.
• Collect metrics for analysis.

Requirements

• 1+ years of social media and digital advertising experience in a professional setting is required (2+ years preferred).
• Strong desire to stay up to date with current social media/digital advertising trends.
• Effective communicator across multiple departments.
• Exceptional organizational and time management skills.
• Bilingual (Spanish) skills are a plus.
• Basic graphic design experience (Photoshop/Illustrator).
• In-depth understanding of the game of baseball.
• Ability to work all Hooks home games, plus special events.
• Ability to work long hours, nights, weekends, and holidays.
• Overall positive attitude and outlook.
• Extensive knowledge of Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat and willingness to learn developing platforms.
• An understanding of the broader marketing mix and what role social media can play in it.
• Must be extremely detail oriented.
• Ability to conceptualize unique content ideas and follow through to implementation.

Benefits

• Health insurance
• Paid time off
• Flexible scheduling