Social Media Marketing Manager for boba shop

$37,440 - $37,440/Yr

Tocotea - Union City, CA

Full-time - Entry Level

Remote - Union City, CA

Food Services and Drinking Places

About the position

We are seeking a talented and passionate Social Media Marketing Manager to join our family-owned boba shop. The ideal candidate will be responsible for developing and implementing effective social media strategies to increase brand awareness, drive customer engagement, and generate new business.

Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with our business goals.
• Create engaging and visually appealing content (e.g., posts, images, videos) for our social media channels (Instagram, Facebook, Twitter, etc.).
• Post 3 times per week (including stories) on Instagram and TikTok, and respond promptly to Yelp reviews.
• Manage and grow our social media following.
• Track and analyze social media metrics to measure performance and identify areas for improvement.
• Collaborate with other team members to ensure consistent branding and messaging across all marketing channels.
• Create and maintain a professional website for our boba shop.
• Stay up-to-date on social media trends and industry best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 1 year of experience in social media marketing, preferably in the food industry.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Creative and innovative mindset.
• Strong analytical skills and ability to measure and report on results.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).

Nice-to-haves

• Experience working in a fast-paced restaurant environment.
• Knowledge of photography and video editing.
• Experience with paid social media advertising.

Benefits

• Employee discount
• Flexible schedule