Uwajimaya - Seattle, WA
posted about 2 months ago
Uwajimaya is seeking a dynamic and creative Social Media Marketing Manager to join our team and help us grow our online presence and lead our social media marketing efforts. This role is pivotal in developing social and influencer strategies and creative content that will engage new and existing customers, ultimately driving customer acquisition, retention, and engagement. The Social Media Marketing Manager will be responsible for directing all social media activities, ensuring that they align with Uwajimaya's brand voice and marketing goals. The successful candidate will develop integrated social media strategies that enhance brand visibility and advocacy for Uwajimaya. This includes managing a broad strategy and setting standards for social media marketing. The individual will be expected to create and implement shareable content that is creative, attention-getting, and on-brand. Collaboration with marketing, retail, and category management teams is essential to ensure that social media plans are effectively integrated into overall marketing efforts. Additionally, the role will leverage any potential earned and owned media opportunities to maximize reach and engagement. Key responsibilities include owning the development of a strategic social media marketing plan, managing campaign execution and social calendar, and overseeing the associated budget across campaigns and channels. The manager will lead the development and execution of various content forms, including video, text, and imagery, across key platforms such as Meta, TikTok, and YouTube. They will also be responsible for identifying and collaborating with influencers to enhance brand visibility and reach targeted audiences. Regular analysis of social media metrics and KPIs will be conducted to assess the effectiveness of campaigns and provide actionable insights for continuous improvement. Staying updated on social media and food trends is crucial to ensure that Uwajimaya's approach remains fresh and relevant.