Social Media Marketing Manager

$85,275 - $102,330/Yr

Taylor Guitars - El Cajon, CA

Full-time - Mid Level

El Cajon, CA

Miscellaneous Manufacturing

About the position

Taylor Guitars is seeking a passionate Social Media Marketing Manager to lead the development and execution of both organic and paid social media marketing strategies. This role aims to enhance the company's online presence, engagement, and sales across various social channels while collaborating with internal teams and external partners. The manager will be responsible for content planning, performance analysis, and strategic campaign execution to support Taylor's marketing goals globally.

Responsibilities

• Lead, strategize, plan, implement, manage, and execute Taylor's global organic social media, paid media, and content strategies across channels.
• Plan, develop, and curate shareable/timely video, photo, and live content for Taylor's social marketing channels.
• Work with internal and agency partners to plan, develop, and execute paid social strategies including prospecting, retargeting, and social selling.
• Develop and implement content strategies designed to address target segments across their customer journey.
• Use social media marketing, project management, and team communication tools to effectively plan and execute social campaigns.
• Manage and oversee social marketing content creation projects and workflow with the creative team.
• Help grow the subscriber base by providing regular, helpful content for customers and potential new guitar players.
• Engage in relevant social discussions about the company and industry.
• Manage the Taylor brand within online communities and work directly with key dealers and retail partners.
• Plan, schedule, produce, compile, and syndicate social content to key dealer and distributor partners.
• Work directly with artists and influencers to execute digital campaigns that drive audience growth and engagement.
• Monitor, quantify, and report on audience growth, user engagement, and sales conversions from social media presence.
• Use KPI reporting to make data-driven decisions that optimize social and paid performance.

Requirements

• 5+ years' experience in digital marketing, social media, and paid media leadership.
• Proficiency with Microsoft Office software (Outlook, Excel, Word, PowerPoint).
• Strong ability to aggregate, manipulate, and report/visualize KPI data.
• Knowledge of Adobe Creative Suite including Photoshop and/or Illustrator.
• Knowledge of Video Editing Software including Premier and/or AfterEffects.

Nice-to-haves

• Passion and experience with playing acoustic and electric guitar.
• Knowledge of foreign social media in regions such as Asia, Europe, South America, and Russia.

Benefits

• Competitive salary range of $85,274.80 - $102,329.76 per year.