Social Media Marketing Manager

$50,000 - $55,000/Yr

Infinity Dental Management - Detroit, MI

posted about 2 months ago

Full-time - Mid Level
Detroit, MI
Ambulatory Health Care Services

About the position

Infinity Dental Management Services is a rapidly expanding dental group committed to providing exceptional dental care to our patients. Our success is driven by our dedicated team of professionals who work tirelessly to ensure our patients receive the highest quality care. We are seeking a full-time Social Media Marketing Manager to join our rapidly growing dental management company. Our business spans several exciting lines of business, including dental practices, implant sales, seminar sales, and specialty software solutions. You will play a key role in managing and executing marketing strategies across all platforms, helping us stay at the forefront of the digital space while expanding our brand. As the Social Media Marketing Manager, you will develop, implement, and manage social media marketing strategies for multiple lines of business, including dental practices, implant sales, seminars, and software products. Your responsibilities will include creating engaging content that aligns with our brand's vision and goals across social media platforms such as Facebook, Instagram, and LinkedIn. You will manage daily social media activities including content creation, scheduling posts, and monitoring analytics. Additionally, you will monitor, engage, and respond to social media comments, messages, and customer feedback to maintain a positive digital presence. Collaboration with other departments will be essential as you promote special events, webinars, and educational seminars. You will analyze performance metrics to optimize campaigns and report progress to leadership. Working with designers and videographers to create high-quality multimedia content will also be part of your role. Staying up-to-date with the latest social media trends and digital technologies is crucial, as is assisting in developing branding strategies and marketing campaigns for new products and services. You will also contribute to email marketing, paid advertising strategies, and website content management as needed.

Responsibilities

  • Develop, implement, and manage social media marketing strategies for multiple lines of business, including dental practices, implant sales, seminars, and software products.
  • Create engaging content that aligns with our brand's vision and goals across social media platforms (Facebook, Instagram, LinkedIn, etc.).
  • Manage daily social media activities including content creation, scheduling posts, and monitoring analytics.
  • Monitor, engage, and respond to social media comments, messages, and customer feedback to maintain a positive digital presence.
  • Collaborate with other departments to promote special events, webinars, and educational seminars.
  • Analyze performance metrics to optimize campaigns and report progress to leadership.
  • Work with designers and videographers to create high-quality multimedia content.
  • Stay up-to-date with the latest social media trends and digital technologies.
  • Assist in developing branding strategies and marketing campaigns for new products and services.
  • Contribute to email marketing, paid advertising strategies, and website content management as needed.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in managing social media platforms for a brand or business.
  • Strong understanding of various social media platforms, their algorithms, and best practices.
  • Experience with social media management tools (Hootsuite, Buffer, or similar).
  • Excellent writing and communication skills, with attention to detail.
  • Strong ability to analyze data and adjust strategies accordingly.
  • Graphic design skills (Adobe Creative Suite, Canva) and video editing experience are a plus.
  • Ability to manage multiple tasks in a fast-paced environment.

Nice-to-haves

  • Graphic design skills (Adobe Creative Suite, Canva) and video editing experience are a plus.

Benefits

  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • Employee assistance program
  • Vision insurance
  • Employee discount
  • Flexible schedule
  • Life insurance
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