Social Media Marketing Manager

$104,000 - $124,800/Yr

The Judge Group - New York, NY

Full-time - Senior

Remote - New York, NY

Administrative and Support Services

About the position

The Social Media Marketing Manager will drive the strategy, development, enhancement, and execution of social media marketing programs and campaigns across multiple channels. This role involves end-to-end delivery, from strategy development to campaign execution, while collaborating with key stakeholders to create impactful marketing campaigns for HotelTonight.

Responsibilities

• Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.
• Collaborate across functions and markets to develop highly effective, creatively excellent social media marketing campaigns.
• Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.
• Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work.
• Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
• Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Requirements

• 10+ years of relevant work experience at a start-up, agency or client-side social media marketing organization, with preference in the consumer internet space of travel, design, technology, or lifestyle.
• Significant experience working closely with product, creative, growth marketing, and data analytics functions.
• Deep experience delivering social media marketing campaigns supported by brand, comms, media, and data strategy.
• A passion for creative excellence and craft in storytelling through social media.
• Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify.