Social Media Marketing Manager

Hantover - Overland Park, KS

Full-time - Mid Level

Remote - Overland Park, KS

Merchant Wholesalers, Durable Goods

About the position

The Social Media Marketing Manager at Hantover Inc. will lead the strategy and execution of social media and partnerships for the VacMaster brand. This role focuses on developing a strategic social plan that supports marketing campaigns aimed at increasing revenue and engagement. The manager will also build an affiliate partnerships program to enhance brand visibility and drive sales.

Responsibilities

• Formulate and execute a cohesive social and affiliate strategy to generate revenue, build community audiences, and drive engagement.
• Ideate, plan, and execute content and assets for the VacMaster brand across all key social platforms, leveraging a content calendar and planning process.
• Monitor and engage with audience comments, direct messages, mentions, and the community at large in a timely and brand-consistent manner.
• Track, analyze, and report on key performance metrics across all platforms, providing strategic insights and optimizations based on data.
• Stay updated with the latest social media and brand partnership trends to integrate innovative tactics and tools into the strategy.
• Work closely with other departments, including creative, PR, and customer service, to maintain brand consistency and amplify campaigns.
• Build a strategic affiliate partnerships program aligned with target segments to amplify exposure, grow engagement, and drive revenue.

Requirements

• 2+ years of social media or relevant marketing experience
• Strong written and verbal communication skills
• Strong organizational skills
• Excellent knowledge of B2B/DTC social media best practices
• Ability to manage tight deadlines for concurrent projects across various teams with minimal supervision
• Self-starter, proactive planner, and highly motivated ‘can-do' attitude

Benefits

• Work from home approximately 2 days per week